global commerce review...2018/04/17 · omnichannel retailers that can combine their offline and...
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Global Commerce Review
Australia & New Zealand, Q3 2017
Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go.
Key Findings
Apps account for for retailers who invest on both mobile web and shopping apps.
Combining cross-device data lets you understand the entire shopper journey.
are preceded by a click on a mobile device.
Combining intent data lets you see more shopping dollars per shopper.
Shoppers matched on another device spend an per order.
2 Source: Criteo data, Worldwide and in Australia & New Zealand, retail advertisers, Q3 2017.
Optimizing your app lets you connect with more of today's mobile-first shoppers.
3
Mobile web usage plateaus, leaving room for apps to surge.*
Sales by device, Q3 2016 and Q3 2017, Apps excluded
M O B I L E G R O W T H
Q3 YoY
+1.4%
-1.3%
+3%
Source: Criteo data, Australia & New Zealand, retail advertisers, Q3 2017, apps excluded.
41.9
%
42.6
%
0%
10%
20%
30%
40%
50%
60%
70%
Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017
Smartphone Tablet Desktop
Q3 ’16 Q3 ’17
Smartphone + Tablet Smartphone + Tablet
4
Mass Merchant and Fashion / Luxury are the two retail subcategories with the highest share of mobile sales.
Sales by device, Q3 2016 and Q3 2017, Apps excluded
M O B I L E G R O W T H
Source: Criteo data, Australia & New Zealand, retail advertisers, Q3 2017, apps excluded.
25%
41%
47%
48%
52%
COMPUTING / HIGH TECH
HOME / GARDENING
HEALTH / BEAUTY
FASHION / LUXURY
MASS MERCHANT
Apps account for 62% of mobile sales.*
*Criteo, APAC, Q3 2017. For retailers who generate sales on both mobile web and in-app.
6
In most world regions, mobile now accounts for more than 50% of online transactions, and in-app sales dominate.
A P P O P P O R T U N I T Y
All retailers combined, apps excluded
Retailers who generate transactions on all environments
Mobile Web
App
Desktop
Source: Criteo data, Worldwide, retail advertisers, Q3 2017
Middle East & Africa
Latin America
North America
Europe
APAC
7
In APAC, retailers with a shopping app now generate 70% of their sales on mobile devices.
A P P O P P O R T U N I T Y
*Share of online transactions by device for retailers with a shopping app (left) and for all retailers, excluding apps (right). APAC, retail, Q3 2017.
49%
51%
26%
44%
30%
Mobile Web App Desktop
Share of online transactions by device*
Share of transactions excluding apps*
All retailers* Retailers with a shopping App*
APAC
28%
46%
Q3 2016 Q3 2017
8
Apps account for a majority of mobile sales in APAC.
In-App Share of Mobile Ecommerce Transactions
A P P O P P O R T U N I T Y
YoY Increase of the Share of In-App Transactions, Globally Worldwide APAC
YoY Increase 64%
Source: Criteo, APAC and Worldwide, Q3 2017. Retailers who generate sales on both mobile web and in-app.
38%
62%
Mobile Web
In-App
Mon. Tues. Wed. Thurs. Fri. Sat. Sun. Night (0-5)
Early Morning (6-8)
Morning (9-12)
Afternoon (13-17)
Early Evening (18-20)
Evening (21-23)
9
Desktop usage dominates working hours, while mobile wins evenings and weekends.
S H O P P I N G M O M E N T S
Sales by Device Type and Hour of the Day Sales by Device Type and Day of the Week
Tablet Smartphone Desktop
Source: Criteo data, Australia, retail advertisers, Q3 2017.
10
Combining cross-device data lets you understand the winding shopper journey.
C O M B I N I N G D A T A
32% of all desktop transactions in Australia & New Zealand are preceded by a click on a mobile device.
32% click on a mobile device.
click on another desktop.
of post-click desktop transactions come from
another device.
42%
10%
Source: Criteo data, Australia, fashion advertisers, Q3 2017.
100
113
Device
Average order values are significantly higher for matched shoppers: +13% on average.
11
Combining intent lets you see more shopping dollars per shopper.
C O M B I N I N G D A T A
Source: Criteo data, Australia and New Zealand, fashion advertisers, Q3 2017. Average order value for matched shoppers, for every $100 spent by unmatched shoppers.
Unmatched Shoppers Matched Shoppers
Device
Device
12
Offline sales boost shopper knowledge - and online results.
O M N I C H A N N E L M A T T E R S
Omnichannel retailers that can combine their offline and online data can apply over four times as much sales data to optimize their marketing efforts*.
*Criteo data, Q3 2017, US retail advertisers who combine online and offline sales data.
$29
$29 SALE
About Criteo
Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing
ecosystem to drive profits and sales for retailers and brands. Over 2,700 Criteo team members partner with 17,000 retail and brand
clients and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need
and love. Designed for commerce, the Criteo Commerce Marketing Ecosystem sees over $550 billion in annual commerce sales data.
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