goals make the election about our issues help women understand what’s at stake for them at the...

GOALS• Make the election about OUR

issues• Help women understand what’s at

stake for them at the ballot box• Increase women’s influence in

Congress• Increase our organization’s

influence in Congress

PrioritiesVOTER

TURNOUTELECTION ENGAGEMENT

SOCIAL MEDIA and PUBLIC RELATIONS

WHERE National Campaign with 15

Target States

TIMELINEVoter Registration Drives Now-DeadlineSocial Media Campaign Launch Now-ElectionVoter Guide & Voter Record Distribution August-ElectionFace-to-Face & Phone Canvassing August-ElectionGOTV Advertising August-ElectionELECTION DAY 2012 November 6

Who are Millennial Women?

• Confident, self-expressive, liberal, upbeat, and open to change

ACCESS TO BIRTH CONTROL; FAIR PAY• More ethnically and racially diverse

than older adults• Less religious• Less likely to have served in the

military

• On track to become the most educated generation in American history.

COLLEGE AFFORDABILITY• Their experience entering the

workforce is shaped by the Great Recession.

UNEMPLOYMENT (JOBS)• Adept with social media.

Who are Millennial Women?

Practical Ways to FindPotential Voters

TARGETING:

The Targeting ShortlistOR: Who are we looking for?

Millennial women who…•have voted, but not recently (drop-off voters)•are newly registered voters •you registered to vote (on YOUR list)•moved recently (and need to re-register)•are eligible to vote via absentee ballot

Finding Targets & Building Relationships

SEEK THEM OUTcampus outreach ∙ young professional groups ∙

the Internet ∙ and community events

AND/OR

BRING THEM TO YOUcocktails & convos ∙ the Internet ∙ other

networking events

AAUW vs. AAUW Action Fund

(or, “Staying out of Trouble”)

AAUW vs. AAUW Action Fund

(or, “Staying out of Trouble”)for simplicity…

Building Coalitions

Effective Cooperation Means:

•Respect “do unto thy allies…”

•Staying in touch“talk early, talk often”

•Sharing“don’t reinvent the town hall meeting”

Resources• Social Media: http://ourvote.tumblr.com/• Use the Woman to Woman manuals• Watch our webinars: coming soon!• http://www.aauwaction.org/