going deeper, seeing further pdf 12 8
Post on 15-Jan-2017
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“Going Deeper, Seeing Further...”- Many companies have started to use ethnography as a way to improve there company
“Going Deeper, Seeing Further...”- Zooming out and taking a look at the bigger picture was one strategy of observing consumers.
“Going Deeper, Seeing Further...”- Observing extreme people and analogous cases gave a different perspective to companies.
“Going Deeper, Seeing Further...”- Involving consumers with the company was a open up the process to the consumers.
“Going Deeper, Seeing Further...”-Using ethnography will hopefully be beneficial for everyone.
Ethnographic research
- TrancenDANCE observation
Ethnographic research
- TrancenDANCE observation
Ethnographic research
- TrancenDANCE observation
Ethnographic research
- TrancenDANCE observation
Ethnographic research
- TrancenDANCE observation
Ethnographic research- Two different girls taught the class
Ethnographic research- One of the teachers struggled to remember her own choreography
Ethnographic research- Some of the people could pick up the choreography faster than others
Ethnographic research findings- Choreographer could write down the steps so she does not forget it when she is teaching
“Interviewing Humans”-Be prepared, create an interview guide to stay on topic and get all the information you need
“Interviewing Humans”-An interview has three acts: the introduction and warm-up, the body of the interview, and the conclusion
“Interviewing Humans”-When conducting the interview make sure that the participant feels comfortable
“Interviewing Humans”-Let them talk most of the time. You are interviewing them so do not start talking about yourself.
“Interviewing Humans”-After the interview look for themes and be sure to use the language and terms of the person you interviewed to represent there answers better.
Interview Guide
Interview Findings
- Both girls enjoy TrancenDANCE but feels that they need a bigger space to practice
Peer to Peer Documentation
Peer to Peer Documentation
Peer to Peer Documentation
Peer to Peer Documentation
Peer to Peer Documentation
Peer to Peer Documentation Findings- Needs more time to rehearse
Peer to Peer Documentation Findings- Could cost less money
Desk Research, Business Sites- “Keeping Mentally Busy Tied to Less Memory Loss”- One of the choreographer kept forgetting her choreography as she was teaching it - http://www.reuters.com/article/us-keeping-mentally-busy-idUSBRE96218320130703
Desk Research, Business Sites- “Make Colleges Pay Loans If Their Students Can’t”- Two girls quit trancenDANCE because there is a monthly fee of ten dollars which is to much for them now that they are in college- https://www.bloomberg.com/view/articles/2016-10-06/make-colleges-pay-loans-if-their-graduates-can-t
Desk Research, Business Sites- “For Millennials, Adulthood Now Defined by Financial Freedom” - College costs a lot of money and some students have extra money to spare to a club -http://www.reuters.com/article/us-column-money-adulthood-idUSKCN12A27L
Desk Research, Business Sites- “Is Anybody Helping Millennials Navigate Their Student Loans?”- College students are having issues with money as college is so expensive -http://www.bloomberg.com/news/articles/2016-10-13/the-people-there-to-help-with-student-loans-are-less-than-helpful
Desk Research, Business Sites- “Saving for college? Why bank accounts aren't smart”- Many college students struggle with money - http://www.reuters.com/article/us-education-college-savings-idUSKCN11Y078
Infographic Elements-College clubs, space for meetings, fundraising, jobs for students, and fits all members.
Infographic Sketches
Infographic Sketches
Infographic Sketches
Final Infographic
Imagined Product/Service In Situ VisualizationSelected Environment and User Image
Imagined Product/Service In Situ VisualizationSelected Device Image
Imagined Product/Service In Situ VisualizationSelected Device Image
Imagined Product/Service In Situ VisualizationSelected Device Image
Imagined Product/Service In Situ VisualizationSelected Device Image
Imagined Product/Service In Situ VisualizationSelected Device Image
Imagined Product/Service In Situ VisualizationSelected Device Image
Imagined Product/Service In Situ VisualizationSelected Device Image
Imagined Product/Service In Situ Visualization
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