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Getting Comfortable with Being Uncomfortable: Going 

from Good to GreatA PromoKitchen Education Session presented by Bill Petrie

promokitchen.org

Good….or Good Enough

Is this acceptable?– Average– Lack of care– Safe

Effort Persistence

Going from Good to Great

The enemy of excellencePassion and purpose

– Action

Never be satisfied– Continual growth– Progression

10. Develop an Unshakable Work Ethic

UnrelentingOvercome challenges

9. Have Laser Focus

Singletask– Higher quality– Yield better results

8. ABC – Always Be Competitive

Strive for excellence– Making the cut vs. setting the bar

7. Welcome Feedback

Give clients permission

6. Think Critically

Listen and adaptColor outside the lines

5. Be Passionately Curious

• Must be genuine• Be the promo doctor

– Ask questions– Diagnose the problem– Offer a real solution

4. Be Charismatic

Steve JobsRichard BransonSense of connectionSense of meaning

3. Communicate with Clarity

Articulate– Clearly– Concisely– Honestly

2. Exude Confidence

Subset of charismaBelief in

– Yourself– Company– Solutions

Allows you to take risks

1. Display the Heart of a Servant

Continually serve your clients– Help– Authenticity– Relationship

Key Takeaways 

The little things matterBe humanEmbrace feedbackBe continually curiousThink criticallySingletaskDisplay the heart of a servant

Bill Petriebill@brandivatemarketing.com@billpetriepetrie.billin/billpetrie