goodwin’s theory
Post on 02-Jul-2015
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By Group 3
Music videos demonstrate genre characteristics
There is a relationship between lyrics and visuals
Amplification: When new meanings do not contradict with the lyrics but add layers of meaning.
There is a relationship between the music and visuals
The demands of the record label will include the need for lots of close ups of the artists and the artist may develop motifs which reoccur across their work (a visual style).
There is frequently reference to notion of looking into mirrors, at the camera through direct address, at people, screens within screens, telescopes etc and particularly voyeuristic treatment of the female body.
There is often intertextual reference to films, tv programmes, other music videos.
Beyounce
Usher
Whitney Houston
Pink
Michael Jackson
Mariah Carey
Little Mix
Jennifer Lopez
Adele
The green room to do a silhouette base track
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