google ad - parisian love
Post on 05-Dec-2014
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Parisian Love
Super bowl Ad campaign
Vinay Shriyan
Roll 61
PT. MBA Marketing
II Year, Div A
NMIMS
Storyboard
Storyboard
Feb 7, 2010 at the...
End of the 3rd Quarter
Demographics
Communication Strategy
“Even big brands find it helpful to remind the public about themselves in a positive light, especially on the Super Bowl”
- Eric Schmidt (CEO, Google)
• Past: Google text based ads, youtube product videos
• Objective: Increase Market share
• Audience: One and all
• Message: In life, whatever be your question, we will show you the solution
• Products: Out of more than a hundred, only "Search"
• Resources: $4 Million odd (cost of ad time)
USP
Simple.
Post the ad
Post the ad
Trivia
• First even TV ad, in 13 years of existence
• Google released it on Youtube 3 months before
• Super bowl get 106 Million viewers
• Google daily gets 159 Million viewers
• This ad was in reply to Microsoft
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