google analytics - understand how to correctly track your website visitors
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educating freelancers & small business owners in northern chester county pa
DateSpeaker:
Google Analytics SeriesUnderstand How to Correctly Track Your Website Visitors
December 2015
Speaker: Jeff Tincher, 610 Digital, LLC
www.ChescoMarketing.com | social@chescomarketing.com
here’s what GA can do for you...
❖ allows you to learn more about your audience.
❖ discovers where your most valuable visitors come from.
❖ understands what your visitors do while they are on your website.
❖ are your visitors doing WHAT you WANT of them?
❖ more advanced features (previous presentation)
❖ surface key metrics via dashboards and reports
www.ChescoMarketing.com | social@chescomarketing.com
some best practices
❖ set up conversion goals
❖ filter out your OWN visits
❖ create events to track interactions
❖ use dashboards and reports
❖ link your adwords account to analytics
❖ if using classic GA -- STOP! migrate to universal analytics (or better yet Google Tag Manager)
www.ChescoMarketing.com | social@chescomarketing.com
where do your visitors come from?
❖ source vs medium
use the source…❖ where traffic originated❖ Google, Facebook, Bing,
LinkedIn, domain.com❖ set utm_source=Jakku
darkside of the sourceanything that looks spammy!
medium (make it a grande)❖ category of traffic❖ organic, cpc, email,
referral❖ utm_medium=speeder
www.ChescoMarketing.com | social@chescomarketing.com
some examples of source/medium
the “direct issue”...
direct traffic usually means people that go DIRECTLY to your site via
● bookmark
● type it in
● untagged link in email or other link with no UTM
Do you use email like MailChimp or CC?
www.ChescoMarketing.com | social@chescomarketing.com
...hot off the search...
★ search query reports can give you the scoop!
★ shows what keywords and queries brought people to your site
★ shows average SERP rank and CTR
www.ChescoMarketing.com | social@chescomarketing.com
search query report uncovers...
www.ChescoMarketing.com | social@chescomarketing.com
know your audience
user # of individuals that have visited your site; multi device counts as multi-user
session active time someone is visiting your site; 30 minutes; resets at midnight; leave and come back
bounce rate percentage of people that leave the current page without visiting another page (OR without interacting in some other way, i.e.
event)
avg session duration & pages/session just what they sound like...
www.ChescoMarketing.com | social@chescomarketing.com
examples of your audience
www.ChescoMarketing.com | social@chescomarketing.com
Track Goals and Conversions!❖ macro vs micro
❖ completed form
❖ transaction
❖ time on site
❖ pages > #
www.ChescoMarketing.com | social@chescomarketing.com
micro vs macro
micro conversions are activities that users frequently engage in before a purchase.
❖ email signup❖ social share❖ browse site (pages/session;
time)❖ pdf or video view
macro conversions are sales transactions, lead acquisition.
www.ChescoMarketing.com | social@chescomarketing.com
examples of goals & conversions
www.ChescoMarketing.com | social@chescomarketing.com
that’s right!
have a PDF to download - good --- track it!
tell visitors to WATCH a video - yup, track it!
www.ChescoMarketing.com | social@chescomarketing.com
you can lower your bounce with events
bouncing way too high is not good!
www.ChescoMarketing.com | social@chescomarketing.com
rev up with dashboards & reports
audience dashboard
acquisition dashboard
tech and page speed dashboard
ecommerce dashboard
H
hour & day of week marketing report
landing page by social traffic
facebook, twitter, linkedin only segment
www.ChescoMarketing.com | social@chescomarketing.com
Need Analytics Assistance?
Contact me for a FREE Google Analytics Audit.
Jeff Tincher - 610 Digital, LLCJeff@610Digital.com | 610-590-4824
http://linkd.in/TinchLI | @JeffTincher
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