google+ and google my business
Post on 25-Jan-2015
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Google+Is It Just A New Social Media Platform?
New kid on the block
What We Will Cover Today?
• Why Google?• What Is Google+• How To Use Google+• Integrating Google+• Q&A
Why Google
Why Google?
We all recognise the brand
Because It’s The Biggest!
Biggest in UK!
2nd Biggest Search Engine?
YouTube is Google
• In 2006 Google Bought YouTube for $1.65 Bn • YouTube gets approx 2 billion views a day
Not Convinced Yet?
One Account All of Google
Not Convinced Yet?
How About Now?
Now??
Project Or Product
What Is Google+
What Is Google+
• Not just a social network• Facebook is for connecting with the people you know• Google+ is for connecting with the people
you should know
What Is Google+
• It is an open network, where anyone can follow you• If you create a public post anyone can see it• If you share interesting or useful information – people
can +1 and share it• Google+ +1 is like a Facebook Like
Google+ & Google Search
• When you perform a Google search, the top results may contain listings from people you're connected with on Google+
• This is called You+, and while you have the option of seeing World results, the idea is that you may be more interested in results from people you know.
Google+ & Google Search
• Every post to Google+ is essentially a web page. They are immediately indexed by Google and will appear within Google search results
• So Google search results may contain your own website and blog posts, but also your activity on Google+
How To Use Google+
Google+ Profile
Google+ Profile
• Start with your About page • Skills section within Work to list the specific skills and
keywords you want to be found on
Google+ Profile
Google+ Profile
Google+ Profile
Google+ Profile
Google+ Profile
Google+ Profile
Google+ Circles
• Circles are groups of people you are connected to and you can create circles that relate to your relationship with them
Google+ Circles
Google+ Circles
Google+ Circles
Google+ Circles
Google+ My Business
The Importance of Category Choices
Picking the right categories is critical for optimising the listing
The Importance of a Category Choices
Place your categories in order of importance
You must select Google’s categories
Categories should say what your business is, not what it does
Google – Google My Business
What Is It?
There’s An App For That
Local Internet MarketingAddress, phone number and website displayed
Be Found & Get More Customers
Benefits of an Optimised Google My Business Listing
Add more info, photos, videos to Stand Out
It's important to list your business just as it is everywhere else that you advertise.
Information You Need For Your Listing1. Company Name
If Google detects a discrepancy between your business name, your Website, other online advertising and Google My Business listings, you could potentially be penalised
If the client always comes to you to do business, then you are going to want to list your building address
Information You Need For Your Listing2. Business Address
If you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your address
Ideally you will want to use a local phone number instead of 0800, etc. You want your customers (and Google) to recognise the number as a local number they can trust
Information You Need For Your Listing
3. Phone Number
Getting Started
Getting Started
Getting Started
Getting Started
Getting Started
The Dashboard
The Dashboard
The Dashboard
Getting Started
Enter Basic information: • Business Name • Address • Post Code• Phone Number
Add up to 10
Introduce Your Business
Include Links
Create a keyword-rich, well targeted description. Use as much of the space as you can
The Importance of the Introduction
Provide a human readable description that targets words potential customers would use to search for your business type
Keyword selection is the most important part of optimizing your Google My Business listing – and also the most difficult
Choosing Your Keywords
How Do Consumers Look For You?
Proper keyword selection is critical for ensuring the right customers find your products and/or services
Finish Off
Photos of Your Business
Page Photo
Page Photo
Verify Page
Google Verification
Oh No – A Mistake!
Phew!
Integrating Google+
Personal Profile
Contributor To
Google “rel author”
https://support.google.com/webmasters/answer/2539557?hl=en
Use a WordPress plugin
Why “Rel Author”?
• When you perform a Google search, the top results may contain listings from people you're connected with on Google+
• This is called You+, and while you have the option of seeing World results, the idea is that you may be more interested in results from people you know.
Google+ & YouTube
• People that are connected with you on Google+ are likely to be served your videos, when their search matches your content on YouTube
• Keywords!!!
Any Questions?
Top Tips!
IMG_2901.JPG(PNG) means nothing to you or Google
Old-lady-crossing-road.jpg
Top Tips!
• Include your keywords in your image names• Include your keywords in your image Alt Tag
Top Tips!
• Load an image of your business onto Panoramio• Panoramio is a geolocation-oriented photo sharing
website owned by Google.• Accepted photos uploaded to the site can be accessed as a
layer in Google Earth and Google Maps• New photos are added at the end of the month
Top Tips!
• In Exchange for your email• List of approx 90 directories you can link to
Call Us!
• We can help you with all of this• 01634 823343
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