google experiments in 5 easy steps (using wordpress)
Post on 05-Dec-2014
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Google Analytics Content Experiments
(for WordPress) in Five Easy Steps
Presented by Avery Cohen
©2013, Metrist Partners – may not be used without permission
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Why Google Content Experiments?
Don’t take my word for it; check out http://whichtestwon.com/
1. Everybody likes a winner
2. Helps your customer become the winner
3. Your website will make more money
4. And that makes you a winner
5. It’s easy
Google Content Experiments in Five easy Steps
1. Set a Goal & establish it in Google Analytics
2. Create two versions of the page you want to test – and don’t stop at two!
3. Create the experiment in Google Analytics
4. Add experiment JavaScript to the Original Page – thank you CMS!
5. Monitor the test results - and keep improving!
Set a Goal
Program goals:
• Lower bounce rate by 20%
• Double new member registration rate
• Increase sales by $1,000/day
A/B test goal:
• Reach the purchase “thank you” page
Can we make a better first impression
than this?
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1
Create the Goal in Google Analytics
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1
Create a Goal in Google Analytics
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1
Create Alternative Page for “A/B” Test
Make a difference
• Tone of the page
• Page layout
• Information:
– unique value propositions
– Offers or enticements
• Calls to action Can we
make a better first impression
than this?
Step
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Google Analytics Content Experiment
Create an Experiment Step
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• Google Analytics Content Experiment
Create an Experiment Step
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Add Code to Original Page
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This is the code you need to add to your original page.
WordPress Plug-In for Google Experiments
http://wpsolutions-hq.com/google-content-experiments-for-wordpress/ - free plug-in for WordPress.
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Install Plug-In and Activate
Add Experiment Code to the Original Page
Edit your original page, check “enable Content Experiments” and paste in the code.
Original Version of the Landing Page
Half the people who request the original page will receive the alternate “B” version.
View Page Source to Confirm Code
Google Analytics Content Experiment code is
the first thing in the <head> section!
And it ONLY appears on the Original (“A”) Version
of the page being tested!
Verify the Experiment in Google Analytics
Your Experiment is Running
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5
Monitor and Keep Testing! Step
5
Thank you.
Avery J. Cohen
Metrist Partners
Chicago, Illinois
averycohen@metrist.com
@averycohen
www.metristpartners.com
312-772-5945
Nick Martinelli
Joomla Rockers
nick@joomlarockers.com
@shreddemon
www.joomlarockers.com
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