google search network ppt

Google Search NetworkBuilding Successful Advertising Campaign

Google Adwords1.) Log into Your Google AdWords Account Login Here: www.google.com/adwords/

Google Adwords

Campaign SetupStart a New CampaignClick on the "+Campaign" Button.

Campaign SetupChoose “Search Network Only”

Campaign SetupEnter Campaign Name & Choose All Features

Campaign Setting

Adgroup Setup

Ad Creation

Add Keywords

Click on "Save Ad Group"

Account Structure

Ad Extensions• Sitelink Extension: The sitelinks ad extension shows links to

specific pages of your website under your ad text.

• Location Extension: Help people nearby find your nearest storefront or give you a call.

Ad Extensions• Call Extension: Let people click a button to give you a phone

call.

Desktop Preview

Mobile Preview

Ad Extensions• App Extension: Show a link below your ad text that sends

people to the app store or begins downloading your app.

• Review Extension: Showcase positive, third-party reviews from reputable sources.

Ad Extensions• Callout Extension: Add descriptive text to your ad to help

people learn more about what you have to offer.

• Structured Snippet Extension: Structured snippets allow your ads to highlight specific aspects of your products and services.

Ad Extensions• Price Extension: The new text ad extension shows pricing

information about products and services

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