government social media summit, dubai 2012
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Why It Pays To Be
#Likeable
GCC Government Social Media Summit #GSMSDubai, September 2012
@DaveKerpen, CEO, @LikeableMediaNew York Times Bestselling Author of @LikeableBook
Slideshare.net/DaveKerpen
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Listen first
never stop listening
&
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Responsiveness
a choiceis NOT
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#Likeable
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Find your own
and use it!authentic social voice
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Meaningful
mechanicalcannot be
engagement
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“I’m sorry.”
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“Thank you.”
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Every organization has a story.
Tell yours.
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customers toInspire
share their stories
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SURPRISE!& delight
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Social ads = perfect targeting
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Don’t sell –compel(and tell)
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Feedback?Grand Prize!
@DaveKerpenFB.com/LikeableMedia
@LikeableMediadave@likeable.com
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