graphic & communication standards

District Logo/Graphic Standards & Style Guide

Prepared by PTISD Communication Department

Introduction • The district has varying needs in

designing materials for print, web and other media. This guide includes sections that address the various visual elements and styles used in various media and the guidelines for their use. If you have any questions or comments please feel free to contact the office of Communication: info@ptisd.org .

• Your input is valued and appreciated.

Our Brand

• The official PTISD motto is: “A TRADITION OF EXCELLENCE FOR ALL”

• The official tagline is: “Student-Centered Schools. Future-Ready Students. Community Connected”

Our Brand

• The official PTISD motto is: “A TRADITION OF EXCELLENCE FOR ALL”

• The official tagline is: “Student-Centered Schools. Future-Ready Students. Community Connected”

The Mission

Our mission is to continue a tradition of excellence by

providing a high-quality and challenging educational environment,

maximizing opportunities for the success of all students,

equipping them to become responsible, involved, and

productive citizens.

Using the LogoThe official colors are navy blue and gold – see color guide below. The logo may be used in black and white, solid navy blue or reversed out on a black or navy background.

Color Guide• The Pantone colors should be used

in every possible situation. Do not use alternate colors. – Navy Blue PANTONE 539

– Gold PANTONE 116

LOGO Font

Our official font in the PTISD logotype and word mark is • MINION PRO SEMIBOLD for “PINE TREE”

• FUTURA BOLD CONDENSED for “INDEPENDENT SCHOOL DISTICT”.

The font in the logotype or the word mark may not be altered or changed. The words Pine and Tree are separated into two words and always on top for the logo.

Logo Mark

On Black or Dark Background

The Official Seal

Two ColorOfficial Colors • Blue - PANTONE 539 • Gold/Yellow - PANTONE 116

Official Seal

Whenever possible the logo/logotype should be printed in two colors: Blue and Gold. However, when two colors are not possible, the logo may be printed in blue only or black only.

Official Seal on Dark Background

One Color and Black

Business Cards

Cards may be created with a vertical design or horizontal design. Contact the communication office to get a template for ordering new business cards. You will need to provide your name, title, and contact information.

Letterhead

• This example is for a campus admin/teacher.

• The school name will appear in the upper left corner and is set in Times New Roman type. The address will be centered at the bottom of the page with a half inch margin.

Multimedia Guidelines• It is critical that the district logo be

used properly on all multimedia presentations. This includes the Internet and PowerPoint presentations. The logo must have a transparent background if being used on top of a color background in order to avoid having a white box behind it.

• PowerPoint templates and logos with a transparent background are available for download on the district website. If you need assistance, please contact the Communication Office.

Emails• E-mails used for district-related

purposes need to be more formal, polished, and professional in tone as well as concise and easy to read.

• Always be aware that by law all PTISD e-mails are public documents open to public scrutiny.

• Use black or dark colors for type in e-mails; avoid using bright or lightly shaded type, only because it can be difficult to read.

Emails• All employees are encouraged to

review district policy on appropriate use of e-mail and the network. The policy can be found on the Technology Department Web site.

• Also, it is always good to keep your signature information current. To view your information, open an e-mail that you have sent and double-click on your name at the top of the e-mail. Adding information to your signature is a great way to share information.

Names and Title GuidelinesSpecific standards that apply to the names and titles of things and people in our organization are outlined below.

Pine Tree Independent School District• The formal name, the Pine Tree

Independent School District, should always be used in the first reference in any communication. It should be followed by “(PTISD)” to specify subsequent references. It may also be referred to as “the district” (not capitalized) in subsequent references.

Names and Title GuidelinesSpecific standards that apply to the names and titles of things and people in our organization are outlined below.

Superintendent of Schools and Other Titles—• The formal position title is

“superintendent of schools.” Like all titles (principal, regional superintendent, manager, etc.), it is capitalized only when used as a formal title before the name, such as Superintendent of Schools TJ Farler. This title should always be used in the first reference of any communication. Subsequent references may be written as “the superintendent of schools,” “the superintendent,” or “Dr. Farler.”

Names and Title Guidelines

• Academic Degrees—In lists of individuals that appear in formal programs and on inside cover pages of official district documents, indicate advanced degrees (doctorate). Do so using abbreviations with periods and no spaces (e.g., Daniel Jones, Ph.D.; Mary Smith, Ed.D.).

Names and Title Guidelines• Board of Trustees—The formal title

of the governing body is the Pine Tree Independent School District Board of Trustees. This should always be used in the first reference of any communication. Subsequent references may be “the board” (not capitalized) or “school board.” To maintain consistency in communications, please do not use “Board of Education.” An individual is referred to as either a “trustee,” “school-board member,” or “board member.” These individual titles are capitalized only when used as a formal title before the name.

Names and Title Guidelines

Offices and Departments—• In PTISD, organizational units

that report directly to the superintendent of schools are called offices. These “direct report” offices are made up of departments. Capitalize the word “office” or “department” in the name of an office or department (e.g., the Office of Facility Services, the Office of Human Resources, the Special Education Department).

• Capitalize the word in plural uses as well (e.g., the Human Resources and Communication Offices). Use a lowercase “o” or “d” in “the office” or “the department” in subsequent references (e.g. Almost every employee in the department attended the fitness rally.)

School CampusesUse the following names for campuses and add grade levels whenever appropriate:

• Primary Campus, grades PK-K (PTP)• Elementary Campus, grades 1-2 (PTE)• Intermediate Campus, grades 3-4 (PTI)• Middle School Campus, grades 5-6 (PTM)• Junior High Campus, grades 7-8 (PTJH)• PT High School Campus, grades 9-12 (PTHS)• ExCEL High School Campus, grades 9-12

(PTEx)• P.A.C.E. Alternative Campus

Facility Names

• Pirate Center – Newest Gymnasium on the PTHS campus

• High School Theater – (not “Little” Theater)

• Pine Tree Road Auditorium – Next to the Primary Campus

• Central Administration and Tax Office

Facility Names

• Pine Tree Pirate Stadium

Located on Pine Tree Road as of 10/2012.Check back for updates on designated names for new and existing stadium.

Contact

FOR QUESTIONS & ASSISTANCE, CONTACT:

• Director of Communication, Vickie Echols• 903-295-5136• vechols@ptisd.org / info@ptisd.org