grassroots fundraising and community organizing

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Yourgrassrootsfundraising

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Mostlyonline

Lessthanhalfonline

Consideringonlinecampaign

Firstthingsfirst

•  Whygrassroots?•  Communitybuilding

•  SeJngexpectaLons

•  Grassrootsmethods&tools

•  Thingstodorightnow•  Awordfromoursponsor

•  Q&A

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Beyondeventfundraising

•  PotenLalforsmallandlargeorganizaLons

•  Howsmallissmall?

•  HowmuchLme?

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Eventfundraising Grassrootsfundraising

Goodforlarger,well‐establishedorganizaLonswithbroadsupportbase

‐AsupplementalstrategyforlargeorganizaLons‐ApowerfultoolforsmallorganizaLons

Specificdate,Lme,locaLon,registraLonprocess

“Virtual,”startandenddatebut(conLnuum)

RequiresmorelogisLcalplanningandresources(top‐down)

RequiresmorecommunicaLon,outreach,andencouragement(bo_om‐up)

Mayinvolvelesscommitmentonpartoffundraisers

Mayinvolvemorecommitmentonpartoffundraisers?

Communitybuilding

•  Grassrootsrequiressupportofcommi_edpeople

•  Whoareyoursupporters?

•  Whydoyouneedthem?

•  Howcantheyhelp?•  Theyarevolunteers—morelikelytohelpyouifyoumakeiteasyforthemtogetinvolved

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ThegrassrootsrEvoluLon

•  UsedtobeprimarilyastrategyforlocalcommunitymobilizaLon

•  OnlinetoolscreatenewpotenLalforgrassrootsstrategies

•  Whatareyourfundraisinggoals?

•  Isagrassrootscampaignthemeanstoreachthosegoals?

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Whydograssroots?online?

•  Grassrootsfundraiserstypicallyhaveagreatdealofdrive/incenLve

•  Personal,directappeals•  Efficient

•  Bringingaformerlyofflinecampaignonlinetotakeadvantageofonlinenetworkingtools

•  Addinganewonlinefundraisingcomponenttoanestablishedstrategy

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Whydopeoplefundraise?

•  Personalexperience—cause(disease,travel,etc)

•  Personalexperience—organizaLon

•  Communityneed(localorglobal)

•  RecogniLonofneedduetobudgetcuts

•  Theyhaveto(boardmembers)

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FlickrphotocourtesyofWorldDevelopmentMovementunderCrea:veCommonslicense

Wherecanyoufindtheseamazingpeople?

•  Yourstaffandboard•  Youremaillist•  Yourdirectmaillist•  Facebook•  Localbusinesses/partnerships

•  AlternaLvetocorporatesponsorships/grants

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FlickrimagecourtesyofbaratundeunderCrea:veCommonslicense

Thebuckstopswhere?

GrassrootsfundraisingispowerfulwhenitconnectspeopletoyourorganizaLon’sworkandmissionsothattheyfeelpartofit

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Your NPO Supporters = Fundraisers Friends & Family = Donors

Putonyourfundraisinghat

•  Personallymeaningful•  Empoweringandcause‐oriented

•  Tangibleimpact,feelsappreciated

•  ExpectaLonsare/challengeisclear•  Takesintoaccountafullscheduleandothercommitments

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Fundraisingideasbyfundraisers•  Hostasmallbenefithouseparty/BBQ/winetasLng•  Happyhour/pubcrawl•  Nintendowiitournament/pokertournament•  CharitablegolfouLng•  GiveupsomethingforaperiodofLmeanddonatethemoney(coffee,

eaLngout,movies)•  Collectsponsorshipsforaskydive•  Trainandcompeteinanenduranceevent•  AskfordonaLonsinlieuofgiks(birthday,holiday,wedding)•  Raisemoneyinhonorofafriendorfamilymemberwhoba_ledoris

ba_lingadisease•  “Rent”playLmewithapuppyorhosta“dogwash”•  Carwash•  Fundraisingteamforanawarenessmonth•  Andmany,manymore...

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Strategy(similartoevent)—nowthatyouhavethecreaLvejuicesflowing...

•  Plan—makeacampaign

•  Chooseastartdate&finishdate•  Setagoal•  Getthewordout•  Keepmomentumgoing

•  Thankyou

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Breakitdown

•  GivethemsomeideasandencouragethemtobecreaLve

•  SuggestfundraisingminimumbasedongoalandhowmanyparLcipantsyouexpect

•  Considerdifferentgoalsfordifferentgroupsorsegments

•  InspirefriendlycompeLLon,offerincenLvesorprizes

•  Publicize!Forsound,useyourcomputerspeakersor

call312‐878‐0222code357‐847‐886

Andnowforsomeexamples...

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Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

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Recap:whatyoudov.whatfundraisersdo

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Whatyoudo Whatyourfundraisersdo

Createframeworkforgrassrootseventorcampaignandtelleveryone

aboutitJoincampaign

Inspirewithexamplesandideasforfundraising,connecttheireffortstoyour

work

Someuseyourideas,somecomeupwiththeirown

Generatemomentum,encourageandempower(bylisteningandcommunicaLngthroughout)

Reachouttotheirnetworks(becausetheyarecommi_edtothecauseandexcitedto

bepartofthecampaign)

Thankfundraisersanddonors,followuponmatchinggiks

Feelappreciatedandpartofamovementthathashadarealimpact

HowmuchLme?

•  Tryit!•  Smallerorgstendtobenefitbecause

– Moreflexible

– Don’thavelargebaseofsupporters(corporatesponsors,governmentgrants)

– They’reusedtoit•  Largerorgstendtobenefitbecause

– Cansupplementwhattheyhavegoingalready

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For sound, use your computer speakers or call 312-878-0222 code 357-847-886

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Someresources

•  Firstgiving’s grassroots event planning guide

•  Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/

•  Firstgiving on Facebook: http://www.facebook.com/firstgiving

•  The Grassroots Fundraising Journal (Klein & Roth)

•  Here Comes Everybody (Clay Shirky)

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Andnow,aminuteaboutFirstgiving

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Wegiveeverydaypeopletoolstoraisemoneyforcausesthatma8ertothem.

*AsofJuly14,2009

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Person‐to‐PersonFundraising

•  Yoursupportersmakepersonalizedappeals

•  Yoursupportersleveragetheirsocialnetworks•  Givepowertothepeoplewhowanttodomore.

Your NPO Supporters = Fundraisers Friends & Family = Donors