gratia investor deck

Gratia

An innovative service to reward customers and keep them loyal in the

long run

Investor Pitch

Emre Babur – ebabur@gratiapp.com

The Problem

Merchants need loyalty/rewards programs to enlarge their base of loyal customers by generating customers and transforming them into loyal ones

Customers seek convenience to enroll and to follow a merchant’s loyalty/rewards program.

Carrying cards around Losing cards Filling forms etc. to enroll No tracking of customer

progress Not visible to potential

customers No tracking of customer

statistics No communication with and

no feedback from customers

The Pain

The Market

100,000Restaurants

Cafes Bakeries

Hairdressers

Massage Salons

Personal Care Stores

Coffee Shops

Gym

• Smartphone and internet usage rates are rapidly increasing. Everyone loves to be smart and connected.

• Being mobile in every field is becoming a workplace standard.

Emre BabürBusiness Model DevelopmentFundraisingFinanceMarketingSales

The Team

Eralp BayraktarTech LeadProject ManagementProduct DevelopmentR&D

Alican GökselProduct DevelopmentR&D

Boğaziçi University

The Team

Sentio Sports

iskolig.com

Microsoft Seattle SDE Internship

Baylor University

Start-up Experience

Top-notch Education

Social & Techie

Boğaziçi UniversityNetwork of Int. Students

Boğaziçi UniversityEngineering Society

Computer Engineering

3 Y

ears

Entrepreneurial

DedicatedInternational

Provide merchants with a Platform as a

Service(PaaS) where they can create a loyalty/rewards program, communicate with customers, and gather statistics and feedback from them

Customers are connectedto the platform via Gratia Mobileon their smart phones

The Solution: GRATIA

How Does It Work?

An iPad, Gratia Kiosk, is set up on top of the cashier

Customers download Gratia Mobile app

How Does It Work?

Check-in

Redeem

People can also discover merchants on the

map, view their loyalty cards and review personal information.

Gratia Mobile

Merchant Panel

Fully integrated to merchants’ POS system and Gratia Kiosk talks to the POS system through its API

Transactions are displayed on the POS screen and could be administered by the cashier if needed

Point redemptions by customers are added to the cash flow statement automatically as free giveaways

Online control panel to manage the whole system from one place

Optional standalone control panel on Gratia Kiosk

Feedback Panel

A section of the merchant control panel Messages sent by customers through Gratia Mobile

are displayed Messages appear under anonymous names Messages are handled as in a support ticket

system so merchants can reply to customers and easily trace an issue

Merchant Panel(opt. standalone)

Cards are in the app Cannot get lost Just check-in to enroll Tracking of points and progress Visibility on map to everyone Detailed customer statistics Easily communicate with

customersand get feedback from them

The Pain: Resolved!

Transactions are now tagged

with customer identity Merchants now know TO WHOM

they sell on top of WHAT, HOW MUCH and WHEN they sell and that is powerful!

Customers now have a hotline to merchants forDIRECT COMMUNICATION

The Pain: Resolved!

Monthly service fee regarding the subscriber’s

plan SMS/Email/Push Notification campaigns

conducted by merchants are charged separately and not included in the service fee

Detailed analytics reports at extra charge

Revenue Model

Corporate chains:

“door-to-door” sales by the management team Rest of the market:

Internet ads and Gratia Salesmanship

Going to Market

An affiliate marketing program Salesmen enroll through our website and

complete an online training course The salesman is our sales&support pioneer on

the field The salesman gets paid for each sale he

makes and the number of clients he maintains as a Gratia representative

Gratia Salesmanship

Every new merchant receives a GratiaBox

when they buy our service Setup is accompanied by the support team

over the phone or a Gratia Salesman in place if needed

GratiaBox iPad + Gratia Kiosk + Instructions Plug-n-play, takes 5 minutes to deploy Sent by mail

Distribution

No major player in the current market Cardgusto is an active competitor We provide real time statistics SMS/Email/Push Notification campaigns and

real time feedback We are better at analytics We give iPad vs. ASUS Tablet

Competition

Break even in 11 months $150.000 required to break even

Financials

Fully functional prototype $10K of our own money We currently have 3 paying customers Need $150K more to establish an office and to

pay the salaries of employees while strengthening the team for the next 2 years

Milestones

The best loyalty/rewards program service for

the market 5% increase in customer retention boosts

profits by 75% to 95% - Harvard Business School

The right team; Education, Experience and Motivation… All in one!

Summary

Thank You!