growth metrics - koen goudriaan
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Growth Metrics
Koen Goudriaan
May 2016
The right metricpa
gevi
ews
time
The right metricpa
gevi
ews
time
= Total number of sales
Vanity vs Actionable
Downloads Daily Active UsersUnique VisitorsDownloads Unique Visitors Daily Active Users
Key Performance Indicator
6 Agile Innoleaps – December 2015
Product
Customer Acquisition Cost
Total spend for customer acquisitionTotal number of customers acquired
8 Agile Innoleaps – December 2015
Product
€
Life Time ValueTotal revenue - CAC
LTV : CAC3 : 1
Calculating Customer Acquisition Cost
Life Time Value
€99
= CAC?
11 Agile Innoleaps – December 2015
Product
Viral Coefficient (K)
K
Viral Coefficient (K)
K 0.5
2
1
14 Agile Innoleaps – December 2015
Product
Churn Rate
% of customer stop using your product
Churn Rate
% of customer stop using your productYearly5-7 %
Monthly
0.42-0.58 %
Churn Rate
% of customer stop using your product 1/200Monthly
Thank you
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