guess who - stanford facebook class
Post on 10-May-2015
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Guess Who?Designing for engagement
in a social context
First: why you should bother
listening
Users couldn’t stop coming back
Users couldn’t stop coming back
Only 24% of users visited less than five times
Users couldn’t stop coming back
The median user visited between 9 and 14 times
Users couldn’t stop coming back
More than 15% of users visited 50+ times
Visits were often deep
Visits were often deep
Only 30% of visits went to less than three pages
Visits were often deep
4.7% of visits went to more than 20 pages
Users stayed for a while, too
So what is the Guess Who? app
+
=
3 design decisions that
mattered
1. Encourage Reciprocity
2. Create Shared Intimacy
3. Act Fast on Surprising Data
Thank youTom Brow (tebrow@stanford.edu)Sean Kandel (skandel@stanford.edu)Noah Weiss (noahweiss@stanford.edu)
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