guide to creative nation 4th edition
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Contents
About this book...........................................................................................3
Our beliefs and culture..............................................................................4
Concepts and development......................................................................6
Content creation........................................................................................6
Content delivery.........................................................................................7
Plan your journey.........................................................................................8
Our work: Creative Nation Roundtable.........................................10Storyboarding & Moodboards.......................................11Film & TV............................................................................12Web & Digital...................................................................14Events...............................................................................15Branding Development..................................................16Photography......................................................................17
Secret Service and Creative Nation Networker......................................18
Our destinations...........................................................................................19
Getting home..............................................................................................204th edition published February 2015
The publishers and authors have done their best to ensure the accuracy and currency of all
the information provided. However, they can accept no responsibility for any loss of business
to their competitors as a result of the information or advice contained in the guide.
3
About this bookThis guide is designed to give
a quick overview of Creative
Nation and our services. ABOUT THIS BOOK
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OUR BELIEFS & CULTURE
OUR BELIEFS & CULTURE
WE ARE CREATIVE NATIONA unique community of talent. Apotent mix of thinkers and doers,developing imaginative ideas andturning them into powerful content.An inspiring and insightful creativeservices agency, working across all relevant platforms – broadcast,digital, print, events and more.
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Concepts and developmentl Creative Nation Roundtable We
have a range of industry experts at our
fingertips. And if you’re facing a difficult
business challenge, form creating a
crucial brief to producing a complex
multimedia campaign, they can bring
fresh approaches and wisdom based
on vast experience to the table. Just tell
us what you want to achieve and we’ll
not only hand pick the ideal people to
help you achieve it, but we’ll help you
plan how it’ll happen, too.
l Storyboarding and mood boardsWhen great ideas need a clear
explanation to move them forward;
we’ll help bring them to life.
l Presentation and pitch materialsNeed a creative way to present your
work and achievements- at a small
meeting or a major conference? We’ll
make sure you show them at their best.
What’s more, we can help with
producing concepts, identities and test
commercials for pitches too.
Content Creationl Film & TV We’re experienced
producers of commercial, sponsorship
and broadcast content, including titles
and idents, 3D design, Vfx, sound design.
l Web & digital As online audiences
WHAT WE DO
7
WHAT WE DO
WHAT WE DO
©Kofi Allen
expect more graphics and video,
we’ll help you to create engaging
content alongside copy that’s
powerfully clear and concise.
l Events We develop complete
bespoke experiential events that
immerse visitors in your brand, as well as
video and printed content that boosts
your presence at any event.
l Branding Development Because we
work on many different platforms, we
can develop your brand identity across
online, print and broadcast media.
l Creative Nation Secret Service We
act as an outsourced department for
many of our clients on a variety of
creative and strategic projects.
Content Deliveryl Reversioning When you need multi-
language, regional reversioning for
broadcast and digital media, we
deliver. And with transcreation ready
content, we make sure that any other
language versions aren’t just an
afterthought.
l Broadcast Delivery Whatever
broadcast, digital or print format you
need, we’ll produce and distribute it to
anywhere in the world. And, of course,
we make all relevant legal checks
against codes of practice.
l Aftercare Our service doesn’t end
once we’ve handed over the content.
In fact, we offer training, handbooks,
instructions…all you need to get the
most out of what we’ve produced. And
after that, if you have any more
questions we are always available.
l Archiving Just let us know what you
need for your archives and storage and
we’ll make sure you get it. We’ll also
keep copies of our work for your
insurance.
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PLAN YOUR JOURNEY
PLAN YOUR JOURNEY
Trip Advisor We are not restricted to one way of working, a house style
or a fixed, in-house resource. We take the time to get to know you
and what you want to achieve through investing in strategic and
creative exploration up front. Once we are agreed on the best route,
we hand pick the best team for you from within our extensive network
of professional production and technical talent.
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CONTENT CREA
TION
1
Creative Nation Round TableYou tell us what you want toinvest the time in, we hand pickthe best industry experts,thinkers and/or technicians forthe job and facilitate.
Presentation & Pitch materialsWe enable you to present your workand achievements creatively, for avariety of uses from internalmeetings to conferences andawards submissions. We help you toproduce concepts, identities andtest commercials for your pitches.
Storyboarding & Mood BoardsWe visually interpret ideas andboth communicate them andfacilitate their development.
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3
OUR W
ORK
Storyboards for Nokiacore consumer film.Client Truth Consulting
Video presentation Video presentation ofcampaign achievements and activities fora pitch presented within a 3D landscape.
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STRATEGY & DEV
ELOPM
ENT
Film & T.V. We produce commercial, sponsorship and broadcastcontent including titles and idents, 3D design, VFX andsound design.
Insight film Film to represent the results of core consumer researchconducted in 7 countries, used throughout all partner agenciesglobally. End to end production. Client: Truth Consulting/Nokiahttps://vimeo.com/55271354
Sponsorship A series of idents for the DrewGoddard/Joss Whedon film, Cabin in the Woods. Client Bskyb/Syfy https://vimeo.com/39635997
Commercial Creation of 3DJoey, sourcing andlicensing of musicand footage andand internationalclearance. Client Tapestry/Sunraysiahttps://vimeo.com/75207414
OUR W
ORK
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Internal Commsvideo For use acrossall British Gas callcentres. To supportstaff in helpingcustomersunderstand gasappliance servicing.Client British Gashttps://vimeo.com/29834107
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OUR W
ORK
Web & Digital We designonlineenvironmentsincluding webdesign,graphics andcopywriting
5EventsWe create bespoke events andspecialise in those targeted atexperiential brand immersion. Wealso create content for events.
6
Web video We created a series of short films tosupport Penguin Random House’s Christmascampaign, for use across the Penguin, Puffin andLadybird brands. The films were designed to show theirroster of great authors gifting one another books in thestyle of a Secret Santa, and were used across theirsocial media platforms in the run up to Christmas 2014.Client Penguin Random Househttp://vimeo.com/111030559
Website design andbuild Custom buildincluding wireframes,UX, interactive 360panoramicphotography and an online gallery. www.johnhoyland.com
CONTENT CREA
TION
Brand Immersion events Fullevent production including designand facilitation of VIP film workshops, branding of event printassets and corporate hospitalityarrangements.Client Discovery Communicationshttps://vimeo.com/30143779
Ultra HD content to showcase theclient’s range of digital screens. Wefilmed the content on Phantom Flex4Kand designed it to run across multiplescreens at the industry leading ISEexhibition in Amsterdam. Client Tapestry/Christiehttps://vimeo.com/84879838
Full event production A brandimmersion event for Fox and 300agency guests in central Londonfor 2 consecutive years.Client Fox One Stop Mediahttps://vimeo.com/30143217
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OUR W
ORK
Branding DevelopmentWe develop brand identities across online, printand broadcast media
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PhotographyWe create photography for commercial, corporate andpromotional use.8
Brand development We reviewed, repositionedand rebranded this London based care charity.We facilitated workshops with stakeholders andgenerated all print, online and real world assets.Client PLUS (Providence & Linc United Services)https://vimeo.com/60153349
Brand development Brand creationand development over a 2 year period.Facilitation of focus groups andworkshops, online and real world assetsand exploratory film.Client Intelligent Healthhttps://vimeo.com/55028597
Internal Comms We created a visuallanguage for Aegis’ internalcommunications process which is usedglobally in all staff handbooks (print andonline ) and other support resources.Client Aegis Media Plc
Internal Comms We created postersand directional signage tocommunicate a new uniform recyclingscheme to staff at McDonalds.Client Worn Again
CONTENT CREA
TION
Commercial Photography A series ofcommissioned artwork photographyby Kofi Allen Client Guinness
Web ready photographyWorking with the Next teamto create photography fortheir new retail careers site.The shoot was acrossmultiple locations fromretail stores to Nextheadquarters. We used amixture of models andactual Next staff to createa portfolio of picturesrepresenting a ‘day in thelife’ at Next.Client Next
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Well TravelledResourceWe work acrossthe globe andhave a well-connected network with atruly globalreach.
Secret service, Shhh! We work asan ‘external department’ for manyof our clients. Therefore, we areoften white labelled and stay underthe radar. Sometimes we work withthem in their offices, sometimes wework remotely, whatever suits them.Client What client?
SECRET SERVICE
Creative NetworkLeveraging our networkCreative Nation NetworkerWe also help people within ournetwork produce jobs that maybe too large for them toundertake on their own.
You can also ‘whitelabel’ our services.
OUR DESTINATIONS
OUR DESTINATIONS
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www.creative-nation.co.ukE hello@creative-nation.co.ukT 0203 070 2526
Acknowledgements:The Authors would like to thank; Kofi Allen for his beautifulphotography, Jon and Jane Daniel for their help producing thisbook (and their Sunday lunches!), our clients for supporting us,our network of talent for being so inspirational and last but notleast, our office cats for keeping a watchful eye on us all.
Company info: Creative Nation Ltd Registered Address: Vyman House104 College Road, Harrow, Middlesex, HA1 1BQ.
Company Registered in England & Wales No: 6773619.VAT Registration No: 946 2536 07.
© Creative Nation Ltd 2008-2015
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