gwc14: victor manrique - "how successful gamified experiences are designed"

Gamification World Congress '14

#GWC14

Exploring how successful gamified experiences are

designed

@victormanriquey

How?What? Why?

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What games build true engagement?

@victormanriquey #GWC14

@victormanriquey #GWC14

World of Warcraft 17.000h

League of Legends 1.000 h

Dota 2 Most played game 2014

How to create engaging gamified experiences?

@victormanriquey #GWC14

An Epic Journey

The Apprentice

The Beginning

A New World

Road of Trials

Birth of a HeroThe Hard Road

Back to the Origins

The Legend

League of Heroes

The Pursuit of Perfection

The Master's Path

The Engagement Circle

@victormanriquey #GWC14

1. An Epic Journey

2. The Apprentice

3. The Beginning

The Onboarding

Complexity Emergence

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• Catching the user's eye • Guided Tutorial • A Sandbox Environment

• The Action-Reward Model • Time-limited rewards • Introduction to epic items

• Empowers the user • Avoids disengagement • VIP Goals

The

Onb

oard

ing

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An Epic Journey The Apprentice The Beginning

The Onboarding

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4. A New World

5. Road of Trials

6. Birth of a Hero

The Early Midgame

Complexity Emergence

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• Limited access • Getting out of the bubble • New Skills

• Progress' mechanics • Quests to explore, level up,

equip yourself or tell a story • Getting ready

• The first challenge is here • The experience becomes social • Col laborat ion better than

competition

The

Early

Mid

gam

e

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A New World Training Day Birth of a Hero

The Early Midgame

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7. The Hard Road

8. Back to the Origins

9. The Legend

The Late Midgame

Complexity Emergence

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• Help me! • Social is better than solo • The "Runners" Effect

• PvE Masters • Collaboration is not enough • Competition becomes the new

normal

The

Late

Mid

gam

e

• New challenges needed • The Zeigarnik effect • A way to make it more social

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The Hard Road Back to the Origins The Legend

The Late Midgame

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10. League of Heroes

11. The Pursuit Of Perfection

12. The Master's Path

The Everlasting Endgame

Complexity Emergence

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• Exploration Mode: Very Rare • Function vs Aesthetics • The Pokemon Effect

• Competition Mode: Legendary • A new social experience • Becoming a master needs

social training

• Collaboration Mode: Epic • Controls, viralizes, creates • A tribe's elder: the GM

The

Ever

lasti

ng E

ndga

me

@victormanriquey #GWC14

League of Heroes The Pursuit of Perfection The Master's Path

The Everlasting Endgame

@victormanriquey #GWC14

Why is it all like this?

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@victormanriquey #GWC14

Infinite LearningPervasive Environment

Social Technology

Gamification World Congress '14#GWC14

THANK YOU! gsmlabs.es

@victormanriquey