hacking youtube advertising by jake larsen

VideoPower.org

@JakeLarsen7

If You Had Your Own SuperBowl Commercial, What Would You Say?

$4 Million for a 30 Second

Spot

ATTENTION = $$$

40 SuperBowls Happen Every Day on YouTube!

How to

Turn Views into Customers ● Guaranteed Exposure with Video &

YouTube ● The Hack - almost FREE Targeted

Traffic ● Videos that get Attention, Traffic &

Sales ● Case Study: Turn $1 into $7

Problem

Opportunity

Going “Viral” is NOT a Strategy

Consistent Formula That Works

53x More Likely to Appear on the First Page of Google

WHY VIDEO?

43x Higher CTR Than Text

WHY VIDEO?

When People Watch Video...

Spend

More More Often

Avg. Order Value Videos: $376 Site Avg: $227

Conversion Rate Videos: 2.35% Site Avg: 1.28%

eCommerce Data YouTube Videos

+

TrueView Advertising

In-Display

In-Stream

Targeted Audience

Demographics Age & Gender

Interest Of Person

Topics Content of Page

Keywords

ReMarketing: Channel or Site

Placements: Channel, Video or Sites

the

HACK

How Much? CPC CPV

2₵ - 23₵

What’s a View? Viewer Reaches 30 Seconds or

Half the Ad

If You Click the Ad

It pauses the video & you are taken straight to the landing page

What if... The Viewer Clicks the Ad Before 30

Seconds?

Do You Realize What This Means?

FREE TARGETED

TRAFFIC { GAURANTEED }

* almost

HOW Do You

Make Videos that Move People?

GRAB ATTENTI

ON in 5 Seconds

SHOW VALUE

Why? W.I.I.F.M.?

CALL TO ACTION Build the Video Around the Click.

Effective Video Ad Formula

1.  Grab Attention in 5 Seconds 2.  Identify Viewer / Value 3.  Get Them to Click before 30 sec.

Case Study

How to

Turn $1 into $7

Ad Spend

Cost / Conv.

Conversions

Revenue

TRUEVIEW

ROI

Before

Month 1

Month 2

Month 4

$30,834

$39,505

$334

26

$8,671

$62,513

$73,164

$47

226

$10,622

-$9,977

$1,965

$1,824

6

$10,942

-$4,809

$0

-

0

$4,809

Why? What? How?

Applied Video Ad Formula

Why? What? How?

YouTube Advertising Where You Are

Where You Want

to Be

Grow a Pear

Jake@VideoPower.org

www.VideoPower.org

@JakeLarsen7

AdvertisingOnYouTube.com/SMX