hacking youtube advertising by jake larsen
DESCRIPTION
From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: Social For The Sale & ROI. PRESENTATION: Hacking YouTube Advertising - Given by Jake Larsen, @JakeLarsen7 of @MyVideoPower. #SMX #14A3TRANSCRIPT
VideoPower.org
@JakeLarsen7
If You Had Your Own SuperBowl Commercial, What Would You Say?
$4 Million for a 30 Second
Spot
ATTENTION = $$$
40 SuperBowls Happen Every Day on YouTube!
How to
Turn Views into Customers ● Guaranteed Exposure with Video &
YouTube ● The Hack - almost FREE Targeted
Traffic ● Videos that get Attention, Traffic &
Sales ● Case Study: Turn $1 into $7
Problem
Opportunity
Going “Viral” is NOT a Strategy
Consistent Formula That Works
53x More Likely to Appear on the First Page of Google
WHY VIDEO?
43x Higher CTR Than Text
WHY VIDEO?
When People Watch Video...
Spend
More More Often
Avg. Order Value Videos: $376 Site Avg: $227
Conversion Rate Videos: 2.35% Site Avg: 1.28%
eCommerce Data YouTube Videos
+
TrueView Advertising
In-Display
In-Stream
Targeted Audience
Demographics Age & Gender
Interest Of Person
Topics Content of Page
Keywords
ReMarketing: Channel or Site
Placements: Channel, Video or Sites
the
HACK
How Much? CPC CPV
2₵ - 23₵
What’s a View? Viewer Reaches 30 Seconds or
Half the Ad
If You Click the Ad
It pauses the video & you are taken straight to the landing page
What if... The Viewer Clicks the Ad Before 30
Seconds?
Do You Realize What This Means?
FREE TARGETED
TRAFFIC { GAURANTEED }
* almost
HOW Do You
Make Videos that Move People?
GRAB ATTENTI
ON in 5 Seconds
SHOW VALUE
Why? W.I.I.F.M.?
CALL TO ACTION Build the Video Around the Click.
Effective Video Ad Formula
1. Grab Attention in 5 Seconds 2. Identify Viewer / Value 3. Get Them to Click before 30 sec.
Case Study
How to
Turn $1 into $7
Ad Spend
Cost / Conv.
Conversions
Revenue
TRUEVIEW
ROI
Before
Month 1
Month 2
Month 4
$30,834
$39,505
$334
26
$8,671
$62,513
$73,164
$47
226
$10,622
-$9,977
$1,965
$1,824
6
$10,942
-$4,809
$0
-
0
$4,809
Why? What? How?
Applied Video Ad Formula
Why? What? How?
YouTube Advertising Where You Are
Where You Want
to Be
Grow a Pear
AdvertisingOnYouTube.com/SMX