health 2.0: motivational dynamics in health behavior change

MOTIVATIONAL DYNAMICS IN HEALTH BEHAVIOR CHANGE

DUSTIN DITOMMASO Dustin@MadPow.net | @DU5TB1N

AND HUMAN FLOURISHING.

DESIGN & TECHNOLOGY TO FACILITATE BEHAVIOR CHANGE

BI = AB(W1) + SN(W2) + PBC(W3)

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mo·ti·va·tion The processes that give behavior its energy and direction.

\ˌmō-təә-ˈvā-shəәn\

~ John Marshall Reeve

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A COPERNICAN TURN IN MOTIVATIONAL THINKING

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SelfDeterminationTheory.org

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HOW DO WE DO IT?

Begin by understanding the other person’s perspective Encourage self-starting and offer choice Reduce controlling language (Shoulds, Haves, Musts) Provide a rationale for requested behaviors

DESIGN FOR AUTONOMY

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Calibrate for optimal challenge and mastery

Provide meaningful feedback

DESIGN FOR COMPETENCE

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Courtesy: Amy Jo Kim via Sebastian Deterding

Help enrich the relationships people have with each other

Offer collaborative goal setting & attainment

Personalization of delivered content

Warm and empathic voice and tone

DESIGN FOR RELATEDNESS

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GetHotseatApp.com | @GetHotseatApp

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MOTIVATION MATTERS

TL;DL

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QUALITY MATTERS MOST

TL;DL

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AUTONOMOUS MOTIVATION IS MORE EFFECTIVE THAN CONTROLLED MOTIVATION

TL;DL

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CONTROLLED MOTIVATION CAN BE TRANSFORMED INTO AUTONOMOUS MOTIVATION THROUGH THE PROCESS OF INTERNALIZATION

TL;DL

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INTERNALIZATION IS FACILITATED BY SATISFYING 3 PSYCH NEEDS: AUTONOMY COMPETENCE RELATEDNESS

TL;DL

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HUMANS WILLINGLY SEEK OUT & CONTINUE TO ENGAGE IN ACTIVITES THAT SATISFY THEIR PSYCHOLOGICAL NEEDS

TL;DL

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WILLING ENGAGEMENT IS IMPERITIVE FOR BEHAVIOR CHANGE

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DESIGN NEEDS SATISFYING EXPERIENCES

CTA

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CHANGE HAPPENS

CTA

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EVERYBODY WINS

CTA

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THANK YOU!

FIN

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THANK YOU! DUSTIN DITOMMASO SVP BEHAVIOR CHANGE DESIGN DUSTIN@MADPOW.NET | @DU5TB1N