health 2.0 talk at cabig

Health 2.0,

the Universe &

Everything

Matthew Holt

Co-founder, Health 2.0 &

Founder/Author, The Health Care Blog

Source:

Globescan/BBC/Reuters 2006

What’s he going to talk about?*

Web 2.0

Health 2.0—The Present

• Search, Communities & Tools

Health 2.0—What’s Next

• Data utility layers & unplatforms

Health Care

The Universe, Everything

*A relatively good faith

effort will be made to stick

to this agenda but no

guarantees will be given

that I’ll actually stick to it,

especially if I can find a

marketing guru in the

audience who can make

me as famous or as rich as

the guy who lives 4 doors

down from me and started

YouTube

What the hell is Web 2.0?

Web 2.0 Ecosystem

Services, not packaged software

Data sources that get richer as

more people use them

Trusting users as co-developers

Harnessing collective intelligence

The Long Tail

Picture by Hay Kranen

Leveraging the long tail through

customer self-service

Software above the level of a

single device

Lightweight user interfaces

Easy Development Platforms

What is ?

Americans’ on the Internet for Health

Source: Social Life of Health Information, Pew

Internet & American Life Project, June 2009;

Pew: Percentage of Internet Users and Adults Who Have Looked Online for

Information About a Specific Disease or Medical Problem, 2002-2008

19

―...Social software and lightweight tools that promote collaboration between...

stakeholders‖

- Matthew Holt and Jane Sarasohn-Kahn

―... all the constituents focus on health value…improving safety, efficiency

and quality of healthcare‖

- Scott Shreeve

"health 2.0 is participatory healthcare... we the patients can be effective

partners in healthcare.‖

- Ted Eytan

What is “Health 2.0”

Matthew Holt’s best guess at the constituent parts

• Personalized search that looks into the long tail, and

cares about the user experience

• Communities that capture the accumulated

knowledge of patients and caregivers – and explain it to

the world

• Intelligent tools for content delivery -- and transactions

• Better integration of data with content

And not just a maybe….

Technologies fusing as patients increasingly guide their

own care

Social

Networks

Tools

Search

Transaction

Data

Health 2.0: User-Generated Healthcare

Content

SEARCH:

Gets deeper and more personalized

• Presentation

• Deep Search

• Real Time

• Answers

SEARCH:

Presentation

SEARCH:

Deep Search

SEARCH:

RealTime

Doctors Hospitals, Procedures Clinical Trials

SEARCH: Answers.

one example is

Matching, Rating & Recommendation

COMMUNITIES:

Providing support, answering questions,

aggregating data & tracking outcomes

Search & Online Communities

+

TOOLS:

Unlocking databases with

new interfaces and analytics

Emergence of Consumer-Focused Tools

1. Personalized

2. Analytical

3. Supporting

Decisions

4. Enabling

Transactions

A Continuum of Health 2.0?

User-generated

health care

Users connect to

providers

Partnerships to

reform delivery

Data drives

decisions and

discovery

Health 2.0:

What’s coming next?

• Integration of the three constituent parts (search,

communities, tools—all mash up)

• The data utility layer allows easy inclusion of same

data between different services (liquidity)

(You may have heard of HealthVault, Google Health)

• Greater diversity in data types

• The emergence of new “unplatforms”

On top of the data utility layer

Unplatforms

• For Applications

• Over Channels

• Intermingling of Applications

• Integration of Data

Unplatforms for applications

Unplatforms over channels

Intermingling of applications sharing

Unplatforms

Integration of data across Unplatforms

A Continuum of Health 2.0?

User-generated

health care

Users connect to

providers

Partnerships to

reform delivery

Data drives

decisions and

discovery

Social

Networks

Tools

Search

Transaction

Data

Health 2.0: User-Generated Healthcare

Content

Data Utility Layer