helen goulden: our future collaborative economy

Helen Goulden@helengou

Our future Collaborative Economy?

#futureshock

Innovations that use digital technologies to enable the sharing, lending, exchanging of skills, resources, money and

assets in ways - and at a scale - not possible before

Our future Collaborative Economy?

Airbnb

Digital Technologies Trust Distributed Idling Capacity

TRAITS

PILLARSCollaborative Consumption

CollaborativeProduction

CollaborativeLearning

CollaborativeFinance

Government Cities Corporates Charities

ACTORS

B2C C2B P2P B2B

MODELS

CommunitiesStart-UpsPeople

TRAITS & CHARACTERISTICS

What will the UK collaborative economy look like in 2025?

Scenario 1: Rise of the micro-entrepreneur

More people sell their things and time on collaborative platforms. For those who are unemployed, or underemployed, this constitutes their primary source of income

Increased competition amongst micro-entrepreneurs means precarious, piece-work becomes common place.

Scenario 2: Hyper-productive goods

Asset owners enthusiastically take up the collaborative economy, resulting in rapid increase of publicly available goods to rent and share.

In certain sectors, such as short-term home-sharing and co-working help mitigate some of the realities of unequal economic development

Scenario 3: International monopolies

A handful of platforms rise to dominate the collaborative economy landscape.

Monopoly platforms take a greater proportion of the financial value generated from micro-entrepreneurs and consumers

Scenario 4: A million local economies

Local economies become increasingly self-sufficient and autonomous drawing demand away from national and international markets.

This revitalisation of local communities provides a route for people to contribute time, skills and resources to support local priorities as an alternative to contributing taxation.

Scenario 5: On-demand, convenient, embedded

Collaborative platforms are replaced by a collaborative internet of things. Shared goods are embedded with chips to enable easy location and access to needed goods.

Infrastructures and supply systems within the collaborative economy become hyper efficient and predictive thanks to rich personal data.

Scenario 6: Increased sustainability

Climate change and resource depletion results in increased scarcity and rising costs for basic goods. Food and energy platforms dominate the collaborative economy.

With greater productivity of existing assets and reduced consumption, fewer foreign goods are imported (and domestic goods produced) in the UK

• What other scenarios might exist in 2025?

• Which are the most desirable?

• Which are the most probable?

• What’s the role of governments, policymakers and regulators?

Alex Stephany, Just Park

Patrick Robinson, AirBnB

Discussion

Back experimentation, generate evidence

Harness Britain’s design talent

Set smart standards for sharing

nice & niche

massive & mainstream

?

Thank you

@helengou @nesta_uk