hello stranger

Meet new people on a Go!!!

Gone are the days of those boring chats

Live a life of curiosity followed by surprise

when you meet people directly face to face as people used to in the

good old days

This app will take socializing to a next level. People always have a craving to meet new personalities. Currently people get to know them first by means of texting or by checking their profiles.

It “eliminates” the middle steps of knowing people first and lets you meet them directly for the activity of your choice and with people who

share common interest with you

It is designed for the younger generation

with a goal to transform how

people meet these days

Situation Analysis

Company Overview

Fast moving for the younger and busier

generation.Low cost of acquiring app

Mirror real life by connecting people with

common likes and interests

Give an opportunity to personally meet new

people.

Core Competencies

Market Positioning

Points Of Differences • It is going to be socializing app with

face to face contact rather than online contact• Could be used as a utility app• No chat options

Points of Parity • It is a socializing app• Targets mainly youngsters of age 16-25• Sorts people according to their

common interest

Market Overview

Its main competitors are tinder and truly madly

Its possible collaborators can be

Target Customer

Currently the company will target youngsters of age 16-25 of the metropolitan cities but as the economy develops and people become more open-

minded, it will extend to smaller and backward cities.

It has a lot of potential in more socially advanced country.

Its carpool function can be used by people

of all ages

At first the company will focus

on increasing number of users

for the app.

With a Target of Within

first 3 years

The company will then enjoy a

For every match and membership.

Strategy

No More!!!

Meet new people every time you go

out

Whether it is For Movies

For Travelli

ng

For coffe

e

Or for a carpool

Target MarketCollaborators

The Company

Context

Competitors

Collaborators

Café Coffee Day

Café Coffee day will be dining partner.

Costumers of “Hello Stranger” will get

discounts from CCD and the coffee and

dinner option on the app will have CCD logo.

Ola Cabs

Ola cabs will be car

pool partners.

Make My Trip

Make my trip will be travelling partners

PVR Cinemas

PVR cinemas will be

multiplex and movies

partners

Competitors

Dating apps

Tinder and Trulymadly are the

top dating apps in the market currently with more then 50 million

downloads each.

Carpool Apps

Carpool India and rideshare

are some of the apps popular for carpool in

India

Tactics

Product

• The product will be cool and funky which attracts the younger generation.• It will free of cost to download it and will ask for premium only if there

is a match or for monthly/yearly subscription• The product will be apt for a fast moving generation who wants things

on a go• People who want to meet new personalities can use this app to satisfy

their desire• It can be used for various purposes such as blind dates, carpool,

trekking, etc.

Brand

Slogan

“Meet new people on a

Go!!!”

Pricing

•The cost for downloading the app is free.•If there is a match then both parties have to pay Rs9 each.•You can also get monthly subscription for Rs29 and yearly for Rs199

Incentives•Deal will be done with collaborates for discount coupons for both users and employs•Initial users will get be given brownie points for each new user they recommend

The app will be available on google play, app store and

windows store

Distribution

Communication

•Initially, the app will reach out to public through marketing via collaborators and social media•As the reach of the product increases, it will be publicized by general word of mouth

Infrastructure

The app would not require much infrastructure, except a

small working space

Processes Setting up the app.

Contacting collaborators for some finance and publicizing the product

Reaching out to more and more consumers by implementing new incentives

ScheduleGet 1 million users within first 6 months

Reach 5 million hits within next 6 months

Increase consumers upto 50 million in 3 years

DisclaimerThese slides were made by Aman Vijay under the guidance of Prof. Sameer Mathur, IIM Lucknow.

Aman Vijay Sameer Mathur