history of agriculture communication
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History of Agriculture History of Agriculture CommunicationCommunication
Agriculture Communication Agriculture Communication and Leadershipand Leadership
CommunicationCommunication
Need words, body language, Need words, body language, actions or gestures to actions or gestures to
communicate.communicate.
CommunicationCommunication
The process by which The process by which information is exchanged by information is exchanged by individuals through a individuals through a common systemcommon system
Types of CommunicationTypes of Communication
Dyadic (two-person) Dyadic (two-person) – most informal – most informal exchanges between two peopleexchanges between two people– Close proximityClose proximity– Both people send and receive messagesBoth people send and receive messages– Includes verbal and nonverbal stimulusIncludes verbal and nonverbal stimulus
Small GroupSmall Group – three or more – three or more members of a groupmembers of a group
Types of CommunicationTypes of Communication
PublicPublic – “Public” places, formal and – “Public” places, formal and structured, speaker addresses large structured, speaker addresses large group in an event as a speaker group in an event as a speaker
MassMass – most formal and most – most formal and most expensive, may include mediaexpensive, may include media
Communication ModelsCommunication Models
One WayOne Way- information travels from one - information travels from one source to a secondsource to a second
Communication ModelsCommunication Models
InteractiveInteractive – information is exchanged – information is exchanged between two sources, includes feedback between two sources, includes feedback and interactionand interaction
Role of Ag ComRole of Ag Com
Year 2000 – 281.4 million people in Year 2000 – 281.4 million people in the United Statesthe United States– 1.8% Ag Producers1.8% Ag Producers– > 98% Urban/Suburban area> 98% Urban/Suburban area
Role of Ag Com (facts)Role of Ag Com (facts)
American agriculture is a high priority American agriculture is a high priority when considering national securitywhen considering national security
American food supply is safest in the worldAmerican food supply is safest in the world
Americans live longerAmericans live longer
Americans are 3 inches taller than they Americans are 3 inches taller than they were in 1900were in 1900
Role of Ag ComRole of Ag Com
Is the American public aware of this Is the American public aware of this information?information?
What seems to be the problem?What seems to be the problem?
Business of agriculture is a huge success Business of agriculture is a huge success … … – the communication of agriculture is NOT.the communication of agriculture is NOT.
% of jobs in the U.S. that are related to agriculture: % of jobs in the U.S. that are related to agriculture: 23%23%
Role of Ag ComRole of Ag Com
Agriculture literacy has been left to Agriculture literacy has been left to the agricultural producerthe agricultural producer
Agriculture HistoryAgriculture History CropCrop – any plant humans us for their own needs – any plant humans us for their own needs
LivestockLivestock – any animal humans use for their own – any animal humans use for their own needsneeds
WeedWeed – any plant that is out of place – any plant that is out of place
PestPest – any animal that is out of place – any animal that is out of place
Agriculture HistoryAgriculture History
Agriculture began in the valleys of the Agriculture began in the valleys of the – TigrisTigris– EuphratesEuphrates– NileNile
Earliest records date back 6,000-8,000 yearsEarliest records date back 6,000-8,000 years
Chinese farmers were highly Chinese farmers were highly respected in their communitiesrespected in their communities
Agriculture HistoryAgriculture History
Crop production allowed people to stay in Crop production allowed people to stay in one locationone location
With feed, livestock domestication became With feed, livestock domestication became possiblepossible
Because of farming and ranching … Because of farming and ranching … – Civilizations were foundedCivilizations were founded– Cultures were developedCultures were developed– Specialization was developedSpecialization was developed
Agricultural Communication Agricultural Communication HistoryHistory
3000 BC – Appearance of the plow3000 BC – Appearance of the plow
1793 – Eli Whitney invented the cotton gin1793 – Eli Whitney invented the cotton gin
1810 – First agriculture magazine, 1810 – First agriculture magazine, Agricultural Agricultural Museum,Museum, was established in District of Columbia was established in District of Columbia
1811 – First agricultural production fair held in 1811 – First agricultural production fair held in U.S. (Massachusetts)U.S. (Massachusetts)
1819 – Magazine 1819 – Magazine American FarmerAmerican Farmer was released was released in wide circulationin wide circulation
Agricultural Communication Agricultural Communication HistoryHistory
1862 - The Morrill Act was passed1862 - The Morrill Act was passed– Established land grant universitiesEstablished land grant universities– AGRICULTURE SCHOOLS!!!AGRICULTURE SCHOOLS!!!
1905 – First class in ag journalism offered at 1905 – First class in ag journalism offered at Iowa State UniversityIowa State University
1908 – Agricultural Journalism department 1908 – Agricultural Journalism department created at University of Wisconsin, Madisoncreated at University of Wisconsin, Madison
1917 – The Smith-Hughes Act passed1917 – The Smith-Hughes Act passed– Established vocational agriculture classesEstablished vocational agriculture classes
Agricultural Communication Agricultural Communication HistoryHistory
1920 – Iowa State University offered B.S. 1920 – Iowa State University offered B.S. in Agricultural Journalismin Agricultural Journalism
1921 – First farm market news radio report 1921 – First farm market news radio report broadcast (KDKA, Pittsburgh)broadcast (KDKA, Pittsburgh)
1944 – National Association of Farm 1944 – National Association of Farm Broadcasters organizedBroadcasters organized
1952 – Newspaper Farm Editors of America 1952 – Newspaper Farm Editors of America establishedestablished
Agricultural Communication Agricultural Communication HistoryHistory
1970 – Agriculture Communicators of 1970 – Agriculture Communicators of Tomorrow (ACT) establishedTomorrow (ACT) established– University organization for Ag University organization for Ag
Communication and Journalism majorsCommunication and Journalism majors
2006 – Utah State University offered 2006 – Utah State University offered a B.S. in Agriculture Communication a B.S. in Agriculture Communication and Journalismand Journalism
Preparing GraphicsPreparing Graphics
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