history of internet media in 60 minutes

The Rise of Internet Media Aaron CohenJuly 12 2013

@aaroncohen

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Imagine with me

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2.4bn people on internet

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In 1995

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30mm

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40 new people/second

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35% of the world’s population connected

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Industrial Revolution

1780-1870 for Phase 1

Text

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10 billion devices

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Mary Meeker

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49

New Computing Cycle Characteristics Reduce Usage Friction Via Better Processing Power + Improved User Interface + Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices

1MM+ Units

100MM+ Units

10B+ Units???

10MM+ Units

Car Electronics GPS, ABS, A/V

Mobile Video Home

Entertainment Games

MP3

Wireless Home Appliances

Cell phone/ PDA

Smartphone Kindle Tablet

Computing Growth Drivers Over Time, 1960-2020E

1B+ Units/ Users

1

10

100

1000

10,000

100,000

1,000,000

More than Just Phones

iPad

Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research.

Minicomputer

PC

Desktop Internet

Mobile Internet

Mainframe

1960 1970 1980 1990 2000 2010 2020

Dev

ices

/Use

rs (M

M in

Log

Sca

le)

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What is the Internet Revolution?

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What do people do?

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Summer of 1995

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“The Web is for Everyone”

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Stewart BrandTuesday, July 16, 13

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The Syllabus

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FrenchTuesday, July 16, 13

Velvet

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EgyptianTuesday, July 16, 13

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Our Revolution

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Unix Machines

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Internet accelerates with

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CERN

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Organizing

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Information

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HTTP

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URL

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HTML

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Browser

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Web Server

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1990

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Time Inc.

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“New” Media

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Meanwhile

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Mark Andressen

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Open Source

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Wild Uncertainty

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Access

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Ease of Use

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Organization

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Safety

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Social

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Comprehensiveness

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Conflict Reigned

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Walled Garden or

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Traditional Media

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Advertising

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Subscriptions

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Reach and Frequency

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What Show?

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Was New Media new?

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How was it different?

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1995

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1997

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2000

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2002

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2004

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Yahoo Did the Magic

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Business Model

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1994-2004 was BG

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Before Google

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2004 -Present: Google

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Mel Karmazin

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ThenTuesday, July 16, 13

AngerTuesday, July 16, 13

“Fucking with the Magic”

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Google

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was

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so, so

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Game

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Set

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Match

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Right?

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AIM

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Forums

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Text

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49

New Computing Cycle Characteristics Reduce Usage Friction Via Better Processing Power + Improved User Interface + Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices

1MM+ Units

100MM+ Units

10B+ Units???

10MM+ Units

Car Electronics GPS, ABS, A/V

Mobile Video Home

Entertainment Games

MP3

Wireless Home Appliances

Cell phone/ PDA

Smartphone Kindle Tablet

Computing Growth Drivers Over Time, 1960-2020E

1B+ Units/ Users

1

10

100

1000

10,000

100,000

1,000,000

More than Just Phones

iPad

Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research.

Minicomputer

PC

Desktop Internet

Mobile Internet

Mainframe

1960 1970 1980 1990 2000 2010 2020

Dev

ices

/Use

rs (M

M in

Log

Sca

le)

Tuesday, July 16, 13

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So why Me?

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Witness

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But so Were You!

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Velvet

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EgyptianTuesday, July 16, 13

TurkeyTuesday, July 16, 13

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“History isn’t about the past and settling old scores -- it’s about

defining who we are.”

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@aaroncohen

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