history of internet media in 60 minutes

The Rise of Internet Media Aaron CohenJuly 12 2013

@aaroncohen

Tuesday, July 16, 13

Imagine with me


2.4bn people on internet


In 1995


30mm


40 new people/second


35% of the world’s population connected


Industrial Revolution

1780-1870 for Phase 1

Text


10 billion devices


Mary Meeker


49

New Computing Cycle Characteristics Reduce Usage Friction Via Better Processing Power + Improved User Interface + Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices

1MM+ Units

100MM+ Units

10B+ Units???

10MM+ Units

Car Electronics GPS, ABS, A/V

Mobile Video Home

Entertainment Games

MP3

Wireless Home Appliances

Cell phone/ PDA

Smartphone Kindle Tablet

Computing Growth Drivers Over Time, 1960-2020E

1B+ Units/ Users

1

10

100

1000

10,000

100,000

1,000,000

More than Just Phones

iPad

Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research.

Minicomputer

PC

Desktop Internet

Mobile Internet

Mainframe

1960 1970 1980 1990 2000 2010 2020

Dev

ices

/Use

rs (M

M in

Log

Sca

le)


What is the Internet Revolution?


What do people do?


Summer of 1995


“The Web is for Everyone”


Stewart BrandTuesday, July 16, 13

The Syllabus


FrenchTuesday, July 16, 13

Velvet


EgyptianTuesday, July 16, 13

Our Revolution


Unix Machines


Internet accelerates with


CERN


Organizing


Information


HTTP


URL


HTML


Browser


Web Server


1990


Time Inc.


“New” Media


Meanwhile


Mark Andressen


Open Source


Wild Uncertainty


Access


Ease of Use


Organization


Safety


Social


Comprehensiveness


Conflict Reigned


Walled Garden or


Traditional Media


Advertising


Subscriptions


Reach and Frequency


What Show?


Was New Media new?


How was it different?


1995


1997


2000


2002


2004


Yahoo Did the Magic


Business Model


1994-2004 was BG


Before Google


2004 -Present: Google


Mel Karmazin


ThenTuesday, July 16, 13

AngerTuesday, July 16, 13

“Fucking with the Magic”


Google


was


so, so


Game


Set


Match


Right?


AIM


Forums


Text


49

New Computing Cycle Characteristics Reduce Usage Friction Via Better Processing Power + Improved User Interface + Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices

1MM+ Units

100MM+ Units

10B+ Units???

10MM+ Units

Car Electronics GPS, ABS, A/V

Mobile Video Home

Entertainment Games

MP3

Wireless Home Appliances

Cell phone/ PDA

Smartphone Kindle Tablet

Computing Growth Drivers Over Time, 1960-2020E

1B+ Units/ Users

1

10

100

1000

10,000

100,000

1,000,000

More than Just Phones

iPad

Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research.

Minicomputer

PC

Desktop Internet

Mobile Internet

Mainframe

1960 1970 1980 1990 2000 2010 2020

Dev

ices

/Use

rs (M

M in

Log

Sca

le)


So why Me?


Witness


But so Were You!


Velvet


EgyptianTuesday, July 16, 13

TurkeyTuesday, July 16, 13

“History isn’t about the past and settling old scores -- it’s about

defining who we are.”


@aaroncohen


history of internet media in 60 minutes

Technology