holiday ads and signs for historical societies, historic sites, and history organizations:...

The 2014 holiday campaign for history organizations and historic sites

Overview

A campaign we can all use to promote our history organizations at the holidays.

In 2013

Received the SASI/ONE merit award for cultural and heritage organizations.

Goals this year

• Increase attendance. Bring new people to your site.

• Increase gift shop sales.• Increase sales of gift

memberships.

Implementation

• There is no cost.• All materials can be downloaded now from this page:

• On the pages that follow:– Examples– All of the designs– New consumer research report: Attracting visitors to holiday

events at historic sites and buildings (October 2013)– Next steps– FAQ– Tips– Contact information

http://www.thehistorylist.com/the-holiday-campaign-for-history

Tabletop signs ready to print out on cardstock.

Merchandising signs ready to print out on cardstock.

Create your own designs for tags and signs, such as the one shown.

Add to your website, newsletters, and print materials.

Supply to bloggers to promote your organization’s gifts and events

In two designs with several different messages

Merchandising gifts and promoting events

Merchandising

Merchandising handmade gifts

Merchandising handmade gifts

Merchandising

Merchandising books

Merchandising

Merchandising memberships

Merchandising memberships

Supporting the organization

Blog and bloggers

Bloggers

Bloggers

Web banners for merchandising gifts and promoting events

New research to help you plan and promote

Attracting Visitors to Holiday Events at Historic Sites and Buildings (October 2013)

31 page consumer research report included in the holiday materials download

Next steps

2. List your organization and events

3. Print out the materials to use and include them in your marketing, PR, advertising, and merchandising efforts.

1. Download the materials, including the research report, from this page: http://www.thehistorylist.com/the-holiday-campaign-for-history

Print out table top signs for entry area, gift shop Add your institution’s name and make available to local businesses Add to your print advertising Add to your website Add to your press materials Create custom tags for gift shop items Use with the new package stickers and retail tags from Avery Create a custom gift membership holder out of cardstock Adapt to create a gift enclosure card Create a handout with a coupon for a discount on a gift membership Add to a flier highlighting your gift items Include on your poster promoting your holiday events Include the campaign slogan in your press release

Tips for getting the most out of the holiday campaign

Send your ideas and suggestions and we’ll share them with others: Editors@TheHistoryList.com

FAQ

What does this cost?It’s free to use.

When does this start?Feel free to use the materials as soon as you wish.

Is this a national program?Yes. It’s designed to be used all across the country.

Who else is participating?We don’t know yet, but we expect many of the organizations

that participate on The History List will also adopt this campaign, and we hope you will, too. You can read more about the campaign and materials here: http://www.thehistorylist.com/the-holiday-campaign-for-history

FAQ

Is this going to be advertised?We’ve created the campaign theme and designs for you to

use. Include them in your materials and in your ads. You will have an impact in your community. If many others use the materials, the impact will be far reaching. Unfortunately, we don’t have a budget to advertise this ourselves.

Can I invite other organizations or tell them about it?Please do. Just send them a link to this presentation or web

page.

Is this going to be done next year?The goal is to create a long-lasting annual campaign in order

to support history organizations across the country. If the reception is positive this year, we’ll repeat it, taking into account suggestions and feedback from this year.

FAQ

Do you have to list your events on The History List?No, though we hope you add yours to the site since all holiday

events will be promoted there. There is no cost and it’s copy-and-paste easy.

Can I change the slogan? We hope you don’t. The best way to create something that is

memorable and impactful is if we all use the same slogan and design.

Can I change the design?We hope you don’t, though we do hope you build the design

into your materials and incorporate it into new materials, such as the small sign shown with the books earlier. Or create special gift tags, or a seasonal gift membership folder. You can use the graphics with any program you wish, even Word or PowerPoint.

Where can I get more designs?Sign up for e-mail updates and we’ll let you know when more

materials are available, though we hope we’ve covered most situations with the materials that are available now.

Who is behind all this? The History List, the largest list of history-related events

across the country. Add your organization and events and find out more athttp://www.TheHistoryList.com/getting-started

Where do I send feedback or questions?Editors@TheHistoryList.com

FAQ

Lee WrightFounder

Lee@TheHistoryList.comTwitter: TheHistoryList

© 2012 The History List