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MONTANA DRUNK DRIVING AND POPULATION TRENDS*2
MONTANA DRUNK DRIVING AND POPULATION TRENDS2
At MillerCoors, we believe that with great beer comes great responsibility, which is why it’s important for us to gain an understanding of the change in drunk driving and underage drinking behaviors in every state. We work with retailers and our distributor partners to make sure that our beer is enjoyed responsibly by legal-drinking-age consumers, and we educate the public about ways to prevent drunk driving.
Drunk Driving Prevention
13.7Million
SOURCES1.InternalResearch,November2015,MillerCoors SustainabilityDepartment.2.FatalityAnalysisReportingSystem,NationalHighwayTrafficSafetyAdministration,U.S.DepartmentofTransportation,2015: http://nhtsa.gov3.2012YouthRiskBehaviorSurvey(YRBS),CentersforDiseaseControlandPrevention,2013: http://www.cdc.gov/healthyyouth/yrbs/cdcreports.htm4. NationalSurveyonDrugUseandHealth,SAMHSA,CenterforBehavioralHealthStatisticsandQuality,2012and2013.5. GfK RoperYouthReport.Developedfromanonlinesurveyof1,008Americansage8-17,conductedonline2008-2013; dataareweightedbasedononlinepopulationestimatesfromMediaMark‘s (MRI)AmericanKidsandTeensSurvey.6.TheAmericanFreshman:NationalNormsFall2014,UCLA,2014: http://heri.ucla.edu/monographs/TheAmericanFreshman2014.pdf
More than 13.7 million people became part of our 10 Million Strong responsibility campaign since2009. Our drunk driving prevention efforts include initiatives to help consumers find a safe ridehome. The Free Rides program has provided safe transportation home for over 4.95 million peopleacross the country.1
MONTANA
MILLERCOORS IS A PROPONENT OF TAKING ACTIVE STEPS TO REDUCE DRUNK AND DRUGGED DRIVING:
1. Use of DUI Saturation Patrols
2. Swift and Escalated Penalties for High BAC and Repeat Offenders
3. Increase the Capacity of Detecting, Arresting and Tracking Drug Impaired Drivers
4. Educate about Impairment and Ways to Plan for Safe Ways Home *Data used for comparison reflects 1994 and 2013
11%Since 1994
13%Since 1994202
229
83 92
0
50
100
150
200
250
300
93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13
TotalFatalities DrunkDrivingFatalities
855
1015Population(inthousands)
19%
33%
13% 11%
0%
5%
10%
15%
20%
25%
30%
35%
Population
VehicleMilesTraveled
TotalFatalities
DrunkDrivingFatalities
-
FEWER MONTANA HIGH SCHOOL STUDENTS ARE DRINKING3
Underage Drinking Prevention
RESPECT 21®:• Created to help retailers prevent underage access to
alcohol• Focuses on enhancing skills and knowledge to improve
or establish methods to prevent the sale of alcohol to minors
• More than 1,883 retailers in 55 communities across the nation have participated since its inception in 2005
PAST MONTH BINGE DRINKING
12- to 17-YEAR-OLD TREND SINCE 2002
Down
66%Down
76%
IntheU.S.,record-lowlevelsofcollegefreshmendrinkbeer(33.5%),down40%fromitspeakin1981.6
GREAT PLAYS:• Grant program works in partnership with The
Responsible Retailing Forum• Contributes $10,000 grants annually to colleges and
universities to fund programs that aim to reduce and prevent risky drinking behaviors
• Since its inception in 2011, the program has awarded $600,000 across the country
40%
©2015MILLERCOORSLLC,CHICAGO,IL
#1Influence
is parents68% of 13- to 17-year-olds in the U.S. cite their parents as the #1 influence on whether they drink or not, an increase of 33% since 1991.5
UNDERAGE DRINKING IS DECLINING IN
MONTANA4
84.0%
58.2%43.1% 27.4%
72.8%
38.3%25.2% 10.6%
0%20%40%60%80%100%
HAVEEVERCONSUMEDALCOHOL CONSUMEDALCOHOLPAST30DAYS
CONSUMED5+DRINKSINAROWPAST30DAYS
DROVEAFTERDRINKINGINTHEPAST30DAYS
1995
2011
PERCENTAGE OF 12- to 17-YEAR-OLDS IN MONTANA WHO ADMITTED TO CONSUMING ALCOHOL
0%
20%
40%
60%
80%
03-'04 04-'05 05-'06 06-'07 07-'08 08-'09 09-'10 10-'11 11-'12 12-'13
SOMEONE NOTRELATED21+ 39.1%
ANOTHERFAMILYMEMBER21+ 13.1%
PARENTSORGUARDIANS 9.6%
SOURCE U.S.AVG.62%OF 12- to 20-
YEAR-OLDS GET THEIR ALCOHOL
FROMADULTS4
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