homie pitch deck - cape town startup weekend 2013

homie.mobiGiving the homeless a home

THE PROBLEM

• You want to give but don’t how.• Your generosity keeps people on the streets• It fuels drug and alcoholic addictions• This leads to violence, grime, crime, reduced

tourism, hardening of attitudes, sense of insecurity

• Increase health costs• Reduced economic output

SOLUTION

DEMO

http://give.homie.mobi/

Market Size = Clear investment Case

Drivers - economic stresses in society - reductions in affordable housing

Size = 100m* and growing

SOCIAL COST TRANSFORMATION COST OUTPUT

Substantial - Crime - Health Care - Other

R1,2 bn - 1 m homies - R1,200 transformation investment

R42 bn - 1 m homies - R42k/year (R3.5k/m)

*SOURCE: UN estimate 2005

Social Formula: Cape Town

BUSINESS MODEL

http://give.homie.mobi/

4 Revenue Streams

• Online Sign Ups - Top-Ups for people that want to give directly• Offline sign Ups

- Recurring donations (individuals / corporate) aggressive DSA, media (80% Hit Rate)• QR Cards (Homies on the street)• QR Partners (Accommodation Partners, Big

Issue, Funny Money)

Tech Solutions

• Transparent Donation Exchange & App• Direct Donation (Homie #)• QR Solution

AdvantagesWell Positioned• Focused (shelter) around needs (transformation needs)• Includes all stakeholders• Solution driven• Market Understanding “Not begging but stuck”• Buy-InTeam• Quick turn aroundEasy to use and share• Simple Way To Use – people get it• Big Interest

Key Advantages

• Trust• We understand the detail• Transparent on detail, • Feedback on detail, • Trusted brand in donations

How we will spend the money

TOTAL COST R 225 k

­ Travel Cost and Accommodation Costs R 100 k

(movement)

­ Refining the user case and development R 100 k

(time)

­ Equipment R 25 k

(Desk top, printer, system upgrades)

• R390 already raised (15% of R2600)* R84 k increase in GDP