homie pitch deck - cape town startup weekend 2013
DESCRIPTION
TRANSCRIPT
homie.mobiGiving the homeless a home
THE PROBLEM
• You want to give but don’t how.• Your generosity keeps people on the streets• It fuels drug and alcoholic addictions• This leads to violence, grime, crime, reduced
tourism, hardening of attitudes, sense of insecurity
• Increase health costs• Reduced economic output
SOLUTION
DEMO
http://give.homie.mobi/
Market Size = Clear investment Case
Drivers - economic stresses in society - reductions in affordable housing
Size = 100m* and growing
SOCIAL COST TRANSFORMATION COST OUTPUT
Substantial - Crime - Health Care - Other
R1,2 bn - 1 m homies - R1,200 transformation investment
R42 bn - 1 m homies - R42k/year (R3.5k/m)
*SOURCE: UN estimate 2005
Social Formula: Cape Town
BUSINESS MODEL
http://give.homie.mobi/
4 Revenue Streams
• Online Sign Ups - Top-Ups for people that want to give directly• Offline sign Ups
- Recurring donations (individuals / corporate) aggressive DSA, media (80% Hit Rate)• QR Cards (Homies on the street)• QR Partners (Accommodation Partners, Big
Issue, Funny Money)
Tech Solutions
• Transparent Donation Exchange & App• Direct Donation (Homie #)• QR Solution
AdvantagesWell Positioned• Focused (shelter) around needs (transformation needs)• Includes all stakeholders• Solution driven• Market Understanding “Not begging but stuck”• Buy-InTeam• Quick turn aroundEasy to use and share• Simple Way To Use – people get it• Big Interest
Key Advantages
• Trust• We understand the detail• Transparent on detail, • Feedback on detail, • Trusted brand in donations
How we will spend the money
TOTAL COST R 225 k
Travel Cost and Accommodation Costs R 100 k
(movement)
Refining the user case and development R 100 k
(time)
Equipment R 25 k
(Desk top, printer, system upgrades)
• R390 already raised (15% of R2600)* R84 k increase in GDP