househome beddreams househome beddreams watch time

House Home

House Home

Bed Dreams

House Home

Bed Dreams

Watch Time

House Home

Bed Dreams

Watch Time

Book Knowledge

House Home

Bed Dreams

Watch Time

Book Knowledge

Position Respect

House Home

Bed Dreams

Watch Time

Book Knowledge

Position Respect

Doctor Health

House Home

Bed Dreams

Watch Time

Book Knowledge

Position Respect

Doctor Health

Life Soul

House Home

Bed Dreams

Watch Time

Book Knowledge

Position Respect

Doctor Health

Life Soul

Sex Love

Winning with heart.

Nastja Mulej

• Ideas Thinker

• New Moment – New Ideas Company

• Ljubljana

Kevin Roberts, Saatchi & Saatchi

• We want to sell more.

• We want to sell more then the others.

• People want to live better.

• People want to leave better then the others.

Dragan Sakan, New Moment

• New ideas can’t be found in the market, product or consumer.

• But in everyday life, real world, art, all areas of the human mind.

• Ideas are all around us.

Loyalty, trust, respect and love

Loyalty, trust, respect and love

Loyalty, trust, respect and love

What makes a great brand

• emotional link

• emotional advantages + functional ones

• »Has my brand an essential positive impact on sales and market share?«

• »Does my brand catch our target customers and make them loyal to our company?«

Great brand → Lovemark

• »Has my brand an essential positive impact on sales and market share?«

• »Does my brand catch our target customers and make them loyal to our company?«

Great brand → Lovemark

Michael Konrad, Leo Burnett

»Nobody is a consumer only.

When we wake up, we all are humans only,

And advertisers aim to transform humans to friends and friends to lovers.«

Ideas Campus: interdisciplinary event

Ideas Campus: international event

Ideas Campus: interactive event

Ideas Campus: exclusive event

Ideas Campus: all-inclusive event

Ideas Campus: creative thinking and

emotional creativity

Ideas Campus: Piran, Adriatic Coast, Slovenia

Ideas Campus

Ideas Campus: August 19 – 24, 2005

4th Ideas Campus 2005:

Coaching, trainings, workshops:

• How to become a winner

4th Ideas Campus 2005:

Storytelling

• How I became a winner with heart

4th Ideas Campus 2005:

Exhibitions, performances, concerts

• He-art

4th Ideas Campus 2005:

Informal chat, networking, partying

• Winning nights

4th Ideas Campus 2005:

Recharging batteries, relaxation

• Creative break

Welcome and thank you!