how a little pizza joint outfoxed chicago's pizza mafia

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How a Hole in the Wall Pizza Joint OutfoxesChicago’s Pizza Mafia

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Running a business is tough

BIG Competition

Severe Economic Recession

“Never before have we seen weakness of this

magnitude for this prolonged period of time.”

Bonnie RiggsNPD restaurant analyst

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The hardest hit segment was independent

restaurantsBonnie RiggsNPD restaurant analyst

Unfortunately, Failure is an option

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Survival is a Decision

Pudgy’s Pizza is a Survivor

Lousy Location

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Brutal Competition

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There are

18,303 restaurants in Chicagoland

Source: NPD

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But he has one thing the other guys want . . .

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Loyal Customers

Loyal Customers

406 on his VIP Club

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Repeat Customers are the Most

Valuable Asset

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A 5% increase in customer retention produces more than

25% increase in profitSource: Bain & Company

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How did Pudgy’s get 406 people to join their text

program?

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Invite Your Customers to Join

Invite Your Customers to Join

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Post on Facebook

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What to Send

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Messages Need to BeValuableExclusiveTime Sensitive

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FunFresh &Creative

For a limited time our world famous, UNBELIEVABLY GOOD Polish sausage & kraut pizza is here this weekend

Unique ItemsUnique Items

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Have a case of the Mondays? We have the cure! XL pizza, cheesy garlic bread & 2L of pop for ONLY $20!

Specific Item & PriceSpecific Item & Price

DA BEARS! Let us do the cooking so you enjoy the game! Receive a FREE cheesy garlic bread or cheese pizza bread w/ANY L or XL order! Today only!

Know your CustomersKnow your Customers

Biggest dine-in day, get a BIG deal! Mother's Day special! XL 1 topping, 6 pk of pop, cheesy garlic bread & a treat for mom for ONLY $20!

Peep on into Pudgy’s for the Easter Peeps & Pizza special! Get a FREE box of Peeps w/ any large or extra-large pizza!

Have Fun ! Have Fun !

St. Patty's Special! Saving you green on March 17! 18" 1 topping pizza, side of cheesy garlic bread, 1 ltr of Green River for $17!

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How Frequently to Send?

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At least 1 per monthgenerally less than

1 per week

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General Rule2-3 times more often than typical purchase

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If a good customer buys 1 time per month

You can send 2-3 Good Messages per month

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Work with a Skilled Coach

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We run Text Marketing programs for 4,100 businesses in 440

categories

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Note to Media Companies:Let us run

your text program

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Q & A

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Call us for info (815) 787-6201 or Dick@Closeby.com

Call us for info (815) 787-6201 or Dick@Closeby.com

Call us for info (815) 787-6201 or Dick@Closeby.com

Call us for info (815) 787-6201 or Dick@Closeby.com

Call us for info (815) 787-6201 or Dick@Closeby.com

Call us for info (815) 787-6201 or Dick@Closeby.com

Call us for info (815) 787-6201 or Dick@Closeby.com

Call us for info (815) 787-6201 or Dick@Closeby.com

Call us for info (815) 787-6201 or Dick@Closeby.com

Call us for info (815) 787-6201 or Dick@Closeby.com

Call us for info (815) 787-6201 or Dick@Closeby.com

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Q & A