how brands are engaging the crowd to supercharge community giving
Post on 16-Apr-2017
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How Brands are Engaging the Crowd to Supercharge Community GivingJeff Macdonald, Innate MotionNick Davies, neighbourly
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TOO MUCHBUSINESS LOGIC TO HUMANS
NOT ENOUGHHUMAN LOGICTO BUSINESS
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HUMANMEANINGFROMCROWDSBELONGINGEXPLORINGPARTICIPATINGCARING
BEHAVIOURDRIVESIMPACT
UNLOCK THE POWER OF BUSINESS TO DO GOOD
PARTICIPATINGCARING
COMMUNITYEXPLORINGBELONGING
BRANDS
UNLOCK THE POWER OFHUMAN MOTIVATION AT SCALE
Meaning is the most powerful motivator of people
To drive impact we need to influence behaviour
Accessing existing behaviour and network patterns offers us greatest potential for impact
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THANK YOUJeff Macdonald, Innate MotionNick Davies, neighbourly
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