how did you mind your own noodles?
Post on 16-Apr-2017
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How did you mind your own
noodles?The Word of Mouse Marketing of the video
“Mind Your Own Noodles”
ObjectivesTo promote our video to our families, friends, and network
To make our audience watch the video and react on it
To ask help from our friends and network to spread the video to their friends
Key Message
“Mind your own noodles! Please watch this video and help us spread the link!”
Strategies and Tactics
• Facebook• Yahoo Messenger• Yahoo Groups• Twitter• Myspace• Friendster
By broadcasting:
Strategies and Tactics
• Yahoo Mail• Facebook• Yahoo Messenger• Twitter• Myspace• Plurk
By individual messaging:
Strategies and Tactics
•Yahoo Messenger•Facebook•Twitter•Myspace
By Networking:
Measures of Effectiveness
Video Views
Sentiment Analysis
Audience Engagement
ResultsVideo Views
Results
14%
14%
28%7%
7%
10%
14%
7%
Sentiment Analysis
"Kulet"CuteFunnyNice"Galing"Love the BGMLikeLoveCool
ResultsSentiment Analysis
ResultsSentiment Analysis
ResultsSentiment Analysis
ResultsSentiment Analysis
Results
Day 1 Day 2 Day 3 Day 4 Day 5
227
176
88
120
48
Audience Engagement
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