how i stopped worrying and started engaging with customers
Post on 01-Sep-2014
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Presentation on Be A Change -seminar about how social media can be used by social enterprises to start listening, conversating and creating communities.
TRANSCRIPT
Social media: or how to stop worrying and start engaging with
customers
tuomas.talola@lainaaja.fi@ttalola
Where is the beef?
Where is the beef?
Social media is a hype
Social media is a hype
Where are your customers?
We’re having a party, everyone is invited!
Start listening
The art of connecting with customers
Listen to the likeminded…
…but listen also your enemies
…but listen also your enemies
Participate the discussion
Don’t be boring
Provide value to your community
It’s not about you!
Sharing is caring
Being a ’fan’ doesn’t mean a thing
Being a ’fan’ doesn’t mean a thing
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