how rfid can benefit your business -...
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Ing. Edwin W. Kalischnig MBADirector of Business DevelopmentRFID & Sensor Based Services
Oracle Corporation - EMEA
Smart Items in a Real Time Enterprise
Oracle’s Sensor-Based Services Solution
How RFID Can Benefit Your Business Use Case: Dolomiti Superski & NASA
agenda
Q & A
Ten Forces That Flattened the WorldKey developments that changed our lives
#1 11/9/89#2 8/9/95#3 Workflow Software#4 Open Sourcing#5 Out Sourcing#6 Off Shoring#7 Supply Chaining#8 In Sourcing#9 In Forming
#10 The Steroids: Digital, Mobile, Personal & Virtual
Net Result of the Convergence of the Ten Flatteners: The creation of a global, web-enabled playing field that allows for multiple forms of collaboration – sharing of knowledge & work – in real time, without regard for geography, distance or language.
Imagine talking with Smart ItemsRFID is a Key Enabler for making items “Smart”
What are you ?Who created you ?Who owns you ?What kind of product are you ?Do you contain hazardous materials ?Who repaired you ?What has been happening to you ?When are you going to expire ?Where are you going ?What is your destination ?When should you arrive at your destination ?Are you on the correct route ?Have you gone through customs ?What do you weigh ?Have you been dropped ?….
TraditionalBusiness
• Weeks• Megabytes• Punch Cards• Few People
Internete-Business
• Days• Terabytes• Human Driven• Many People
Real TimeBusiness
• Minutes• Exabytes• Event Driven• Automated
Business is Becoming Real TimeUp-to-date business information is critical
Changing the ways of workingSensors and RFID will trigger automated processes
Internete-Business
• Linear• Human Intervention• Limited by Submit Button
Real TimeBusiness
• Interdependent• Physical Event Trigger• Many Starting Points
Smart Items in a Real Time Enterprise
Oracle’s Sensor-Based Services Solution
How RFID Can Benefit Your Business Use Case: Dolomiti Superski & NASA
agenda
Q & A
Sensor Edge Server
ApplicationsAntennaChip
Sensor Data ArchiveRFID Tag Reader
RFID – linking physical world to ITRFID + Information = Valuable Solution
Hardware & Physics
Information Technology
Oracle Provides End-to-End Software Solution for Sensor-Based Services
Oracle Partners with Sensor Hardware Vendors for Integrated Solutions
RFID Solution MatrixOracle + Partners = Total Solution
Solution Component OracleSolution ComponentSolution Component OracleOracle
VeriSignVeriSignONSONS
Oracle DatabaseOracle DatabaseStorageStorage
Device Agnostic Edge Server: Alien, EMS, Device Agnostic Edge Server: Alien, EMS, FeigFeig, Hitachi, Intermec, Matrics, Hitachi, Intermec, MatricsRFID ReadersRFID Readers
Any tag supported by RFID readers.Any tag supported by RFID readers.RFID TagsRFID Tags
Oracle Application ServerOracle Application Server
Oracle Application ServerOracle Application Server
Oracle EOracle E--Business Suite, Custom Application, Integration with Existing Business Suite, Custom Application, Integration with Existing ApplicationsApplications
System IntegratorSystem Integrator
Oracle Consulting and System IntegratorOracle Consulting and System Integrator
System IntegratorSystem Integrator
EdgeEdge
MiddlewareMiddleware
ApplicationApplication
Hardware InstallationHardware Installation
System IntegrationSystem Integration
Business ConsultingBusiness Consulting
BACKEND BACKEND SYSTEMSSYSTEMS
EVENT EVENT SOURCES & SOURCES & RESPONSE RESPONSE
DEVICESDEVICES
MANAGE
ANALYZE
ACCESS
Business Intelligence
JDeveloper
Business ProcessManagement
CAPTURE
PortalMobile
Oracle RFID InfrastructureHardware agnostic = future proof
Integration
Sensor Edge Server
OracleE-Business Suite
Packaged Apps
Legacy
Other
ORACLE RFIDINFRASTRUCTURE
SecuritySensor Data HubEnterpriseManager
Oracle RFID Platform BenefitsOracle = ROI from RFID
Fastest Adoption of RFID Technology– Faster deployment with out-of-the-box Middleware– All Java developers can access (RFID) data and events– No specialized RFID hardware knowledge required
Easiest Integration of Real-Time Data– Extraneous data filtered out– Relevant data fed to application when application is ready– Lower integration costs
Investment Protection– Higher flexibility through open, standards based platform– RFID hardware agnostic– Scalable solution based on Grid
Oracle Sensor-Based ServicesIncreasing Business Velocity
Integrated support for RFID and sensor-based computing.
Incr
easi
ng B
enef
its
Increasing RFID Adoption
Compliance Assistance
Package
Compliance ApplicationAdapters to Wal-Mart, Metro, etc.Print RFID Labels: Zebra, Printronix, Intermec, etc.Verify Shipments with RFID Readers: Alien, Matrics, Intermec, etc.
Pilot, Prototype and Test RFID in Lab or WarehouseReady to Run with Leading RFID Tags and ReadersOut-of-the-box Analysis ReportsCustomize Business Intelligence
Sensor-enable existing business processesIntegrate RFID data into existing applicationsScale to enterprise-wide global deployments with GridEnterprise infrastructure architected to support sensors
Sensor-Based ServicesFlexible Adoption and Implementation Options
RFIDPilot Kit
RFIDInfrastructure
Sensor-centric business processesComplete business automationE-Business Suite (WMS and more)Partner Applications (ISVs)
RFID Applications
Smart Items in a Real Time Enterprise
Oracle’s Sensor-Based Services Solution
How RFID Can Benefit Your Business Use Case: Dolomiti Superski & NASA
agenda
Q & A
Businesses Need InformationDecisions Depend Upon Accurate Data
Has it crossed the
border?
Are these authentic products?
Any hazardous materials?
Is the food still fresh?
Has the containerbeen tampered?
Where is mypackage? Whenwill it arrive?Patient details
and history?
Right operationand medication?
Increase Differentiation and Competitive Advantage– Manufacturers need to quickly incorporate RFID to respond to retail mandates.
Increase Productivity– RFID allows elimination of manual barcode scanning for inventory tracking
Increase Supply Chain Visibility– Retailers can reduce out of stock by RFID enabling their store shelves
Decrease Costs– Pinpoint process break downs; Minimize products pulled back for recalls
Maximize Return on Assets– Track expensive assets at any point in time
Prevent Theft, Fraud, and Counterfeiting– Raise the bar for, or even eliminate counterfeit products and theft, contributing bottom-line to Pharma companies and other high-value product industries
Reduce Risk and Liability– The cattle industry can minimize their risk associated to health outbreaks related to meat by using RFID to track their livestock
Potential Business BenefitsLooking for Business Value
Imagine: “Call Home” Asset Maintenance Quicker response & greater customer service
Today’s Challenges/ShortcomingsManual or schedule-based service requestsOver and under servicingIncreased risks (safety & compliance)Difficulty meeting guaranteed uptime
Sensor-Based BenefitsCondition based, asset-requestedCost effective accuracy, safety & compliance Improved reliability (timely responses)Ability to offer functions as a service
1) Sensor detects excessive temperature and issues an event
2) Event filtered, business rules applied, WO auto-created and dispatched to technician
3) Tech uses device to verify asset, check history, etc. Then performs repair and uploads service history
If temp > 200º for > 5 mins, then create WO
Verify correct asset, check recent activity, …
Imagine: Merchandising AnalyticsGreater insight into customer behavior
Today’s Challenges/ShortcomingsInaccurate & incomplete dataManual process highly inefficientTwice-daily cycle count necessaryCareless sales reps leave pieces out
RFID BenefitsEnables detailed merchandising analyticsEliminates manual data entrySignificant & measurable labor savingsImmediate feedback on sales rep activity
1) Receptionist checks in customer and associates with tag
2) Receptionist hands off customer tag to tagged sales associate
3) Tagged goods automatically associated to customer & sales assoc
4) Analytics, customer behavior, & on-hand balances immediately available
RFID-based case tracking & reconciliation
RFID-based case tracking & reconciliation
Automate proof of
delivery & deductions
Collaborative Vendor Hub Example – Vendor View
Investigating Missing CasesTraceability is Key
•Real-Time information extends the collaborative promotions process•Reduces out-of-stocks
Today’s Challenges/ShortcomingsHighly mobile, high value assetsSecurity & safety complianceTime criticality (immediate access)Inaccurate patient billing of asset use
Sensor-Based BenefitsReal-time location & status information (available, repair required, history)Compliance (maintenance / calibration)Patient peace-of-mind & billing accuracy
Nurse queries system and immediately finds location & status
Finds asset in room M203 and moves it to room P311
Asset is plugged in and smart tag records usage
Automatically adds time-based usage to patient charges –may also be identified tag
Location = M203Status = AvailableMaint = Calibrated
Location = P311Status = In UseMaint = Calibrated
Room M203 Room P311
Imagine: immediately having what you need Rapid “Find and Use” of Hospital Equipment
Today’s Challenges/ShortcomingsReplenishment based on “latent guesstimates”Promotes excess inventories with risk of parts obsolescence
Sensor-Based BenefitsReal-time spares consumption information with auto-triggering of replenishment ordersImproved inventory management
Service tech needs component off shelf to complete repair
Removing component from shelf sends signal to receiver
Receiver sends signal to APS applications
APS interprets signal as “real demand” and increments demand signal by actual consumed quantity or triggers replenishment order
Location = Shelf 1Quantity = 1
Location = Station 5Quantity = 1
ReplenishmentOrder
Imagine: Better Service Plus Fewer Parts Automated Re-Order of Spare Parts for Service Depots
Transportation & Logistics
RFID Use CasesTrack & TraceTheft ManagementAsset ManagementPackage SortationPackage Delivery Confirmation (Handheld)
RFID BenefitsReduce labor costsIncreased efficiencyImprove visibilityImprove data accuracyIncrease customer satisfactionHomeland securityImproved supply chainTheft prevention
Customers
Builders MaterialsMaterialsService
Providers
Operators
OEMsOEMs
ConsumerConsumer
BusinessBusiness
SupportSupportEquipmentEquipment
AirAir
WaterWater
RoadRoad
Rail / Land
Rail / Land
SystemsSystems
ComponentsComponents
Spare Parts
Spare Parts
MaintenanceMaintenance& Support& Support
FacilitiesFacilities& Ports& Ports
TourismTourism
Healthcare & Pharmaceutical
Discovery
Pharmaceutical Pharmaceutical Mfg Plant Mfg Plant
Development
Manufacturing, Salesand Marketing HospitalHospital
PharmacyPharmacy
DistributionDistribution
Biotech /Biotech /PharmaceuticalPharmaceuticalResearch LabsResearch Labs
Public/Private Data
Wet Lab
In SilicoSample
Data
Contract Contract ResearchResearch
OrganizationOrganization
PharmaceuticalPharmaceuticalCompany Company
RegulatoryRegulatoryAgencyAgency
Clinical Trials
BiomedicalBiomedicalFirm Firm
BiomedicalBiomedicalFirm Firm
PharmaceuticalPharmaceuticalCompany Company
Pre-Clinical Trials
RFID Use CasesDrug CounterfeitCompliance (Prescription Drug Marketing Act, 21 CFR Part 11)Manufacturing EfficiencyEquipment and reusable asset managementDrug Distribution
RFID BenefitsRegulatory complianceImproved customer serviceIncreased revenueLower costsImproved supply chainReduce theft, diversion, counterfeit
Smart Items in a Real Time Enterprise
Oracle’s Sensor-Based Services Solution
How RFID Can Benefit Your Business Use Case: Dolomiti Superski & NASA
agenda
Q & A
Dolomiti SuperskiSetting the Scene
CHALLENGESConsortium of 143 companies460 FacilitiesOperating 150 ski routesAcross 12 valleys in the mountains of Northern Italy All needing access to an integrated and interactive network around a central data repositoryOffer tourists a secure and easy way to access ski lift facilities throughout the Dolomites
Dolomiti SuperskiSetting the Scene
BENEFITS for SKIERS:Can purchase RFID-enabled tickets on internet reducing waiting time at the slopesAllows hands-free access at ski liftsAble to ski at any Dolomiti Superski location with just one ticket
BENEFITS for SKI LIFT OPERATORS:Provides accurate figures for calculating number of skiersCan analyze skier’s usage and behavior to create new services thereby creating a better customer relationshipBetter security allows immediate deactivation on lost or fraudulent passes
Dolomiti SuperskiSetting the Scene
SOLUTIONSAn advanced ticketing system using cards featuring RFID tags
Local systems capture RFID data as each ski pass goes by and sends it directly to the Oracle Data Center
Permits querying of the data to obtain an up-to-date profile of business trends at any time
The Project
Project ChemSecureIdentifying and Tracking Hazardous Materials and WasteAlerts and Notifications to Emergency Response Teams Unmanned Security with RFID and Oracle information architecture for Sensor Based Services
Objectives:Increased safety for first responders & super-critical processesIncreased security with detailed audit trail & access control
Real Time Information from the Physical World
Track & Trace •Environmentally hazardous chemicals•Correlate info in Sensor Data Hub
–Chemical Identity–Chemical Specifications–Location–Temperature–Certification & Security–Personnel Identity
•Wireless & voice alerts to base personnel and first responders•Partners: Environmax, Intermec
Benefits•Increased safety & security
•Increased shelf life of chemicals
•Faster reaction time by first responders
•Increased traceability
•Cost savings for unmanned facilities
Use Case: Real Time Hazardous Materials Management
GoalEnsure safety and security of chemicals and personnel accessing chemicals.Control handling of chemicals based on real-time information about item content and staff credential.Manage exceptions and trigger business flow in case of error conditions.Ensure first responder safety when addressing chemical spills.
RequirementsCapture real time information about physical assets with RFID and temperature sensors.Correlate chemical asset and personnel information: identity, state, statusRole based alerting (Base Personnel, Management, First Responders) with multi-channel deliveryMobile device with integrated RFID support.
“NASA Dryden Flight Research Center in partnership with the Department of Defense implemented the ChemSecure solution using RFID tags to track hazardous chemicals in real-time. Built on the Oracle Sensor Edge Server and Oracle Database with integration to the Hazardous Material Management System, ChemSecure enables the enforcement of Dryden’s chemical management business processes and provides users full and cost-effective control over their chemical inventory management.”
-- Ralph Anton, Chemical Program Manager, NASA Dryden
Real World Scenarios
Source: ChemSecure White Paper 1.6
• Main Pharmacy
• Bulk Storage Facility
• Storage Locker
BACKEND BACKEND SYSTEMSSYSTEMS
EVENT EVENT SOURCES & SOURCES & RESPONSE RESPONSE
DEVICESDEVICES
MANAGE
ANALYZE
ACCESS
Business Intelligence
JDeveloper
Business ProcessManagement
CAPTURE
PortalMobile
Oracle RFID InfrastructureFor total visibility
Integration
Sensor Edge Server
OracleE-Business Suite
Packaged Apps
Legacy
Other
ORACLE RFIDINFRASTRUCTURE
SecuritySensor Data HubEnterpriseManager
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