how social media can help your marketing efforts

Social Media: Who’s Listening?March 2, 2015

Agenda Who is @MoninaW? What is the Content Marketing Institute? The Value Exchange Social Media in Marketing Social Listening A Few Parting Thoughts

Monina WagnerCommunity Manager

@moninaw@CMIContent

photo credit: http://j.mp/1D4MtMU

Content Marketing InstituteCMI teaches marketers how to effectively own their media channels to attract and retain customers.

The Value Exchange

Social Media in Marketing

Brand Values

Brand awareness

Increase position in industry

Establish thought leadership

Customer loyalty

Consumer Values

Make a difference

Solve a problem

Share their story/passion

Foster a community

Social Listening

Importance of Insights & Data

• Social data to improve marketing and editorial efforts• Look at various content that

resonates most with people by platform

• Analyze to understand what these audiences like

• Create more content along those lines

Know Your Surroundings

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A Few Parting Thoughts…

Be Smart

Be Mindful

Be Empathetic

Be Prepared Always be thinking of the future

Social media playbook◦ Define brand voice◦ Explain differences in each platform◦ Be explicit about do's and don'ts

Disconnect

Questions?