how social media drives sales

Social Media:

How It Drives $ale$

Presenter

Kendra Ramirez is a nationally recognized social media authority and was a finalist for the 2009 Social Media Innovator of the Year award. Since 2005, she helped hundreds of organizations leverage social media. Her major strengths lie in her innate knowledge of valuable and cutting-edge social media strategy and tactics to drive sales.

Agenda

Where To Start

What To Measure

How Does Social Media Drive Sales

What Tools Are Best for Sales

Example Sales Results

What Will Kill A Sales Opportunity

Open Q&A

Social media is NOT an event.

It is a culture!

Where To Start?

Who is your target market?

Where do they hang out?

Do you have a specific list of accounts or partners that you are targeting?

Have you identified event triggers for your products and services?

Define What Success Looks Like For You

What are you going to measure?

Increase in traffic

Increase in conversion

Increase in comments/likes

Increase in appointment setting

Increase in revenue

Decrease in cost

How Does Social Media Drive Sales?

SEO-Search Engine Optimization

Brand Awareness

Warm Appointments

Facilitate Networking Internally

Listening for Potential Leads

Precall Planning

Product Research

Rewarding Your Frequent Customers

Group Buying

First it starts with relationships!

LinkedIn

Facebook

Twitter

YouTube

Wordpress

What Tools Are Best For Sales

Leverage relationships

Build community

Attend and post events

Precall planning

Top of mind

Great apps

Great targeted ads

Build a business page

Build engagement/community

Product research

Attend and post events

Top of mind

Great targeted ads

Listen and learn

Listen and respond

Retweet

Hashtag (#)

Crowdsource

Customer service

PR and journalist

Education and Fun

Sharing/commenting

Inspire

SEO

Brand awareness

Product Research

Thought Leadership

SEO

Sharing

Community

Blogger outreach

Old Spice

Local Salon/Spa

Local Restaurant and Dentist Office

Sales Results Using Social Media Tools

Answered 100 comments through Facebook, Twitter and YouTube

Results:

Increase in total product sales 55% in the past 3 months and

107% last month

July Nielsen Co Report

Use Twitter Tuesday for discounts

Results:

30% increase for appointments for Tuesday

Local Salon/Spa

Used Groupon.com

Results:

Local Restaurant: 2000 people purchased coupon within 24 hours.

New Dentist: added 30 new patients in two weeks

Local Restaurant and Dentist Office

What will kill a sales opportunity in social mediaToo many posts in social media

Self promotion all day, every day

Not responding to comments or mentions

Adding us to your enewsletter

Sending a note to a decision maker in social media asking to drop off literature

Questions and Answers

Thank you!

Kendra Ramirez

kendra.ramirez@acceleratedbr.com

www.acceleratedbr.com

www.facebook.com/acceleratedbr

Follow me on Twitter @kendraramirez