secrets of building a company website that drives sales [webinar]

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Testing, 1-2-3...Jonathan Foster@thejfoster42http://jfosterwebdesign.com/

First things first!

BIG thanks to:

www.doghouseit.comJonathan Foster@thejfoster42http://jfosterwebdesign.com/

Secrets to a Company Website that Drives Sales

A simple guide to getting more out of your company website.

Who I am:Name: Jonathan FosterLocation: Elkton, KY (but we’ll go with Clarksville, TN area)

Jonathan Foster@thejfoster42http://jfosterwebdesign.com/

What I Do:I help entrepreneurs better leverage their online presence through high-converting websites, search engine optimization and content marketing.


A Bit About Me:● Started magazine with a friend at age 12● We figured out people would actually pay for websites (sweet!)● Around that time we got completely obsessed learning about web

design● Started taking clients about 6 months later● Never looked back


A Bit About Me:● Continued to nurture my obsession with entrepreneurship throughout

school● Blake and I parted ways, but continue to work together every so often● I decided I wanted a team without the hassle that comes with having a

team


A Bit About Me:● Around that time, I met Chris Harrell - CEO of Zinksy.com● Zinksy was a huge turning point, fueled my obsession even more● Since then I’ve been obsessed with conversions, UX, design and

building cool stuff on the internet


And now here we are!


Yes, I know some of this will sound a bit odd. That’s a good thing.


Rule #1: K.I.S.S.(Keep it stupid simple)


Users don’t actually read your page


Optimize your page for skim-readers




1



1 2



1 2

3

Avoid overwhelming users with clutter


Open your company website in a new tab - let’s try something.


Too many options will overload and confuse your users


Why this works:● One main selling point - one reason to sign up● Limited actions, no overwhelm


Why this works:● We put the power in the user’s hands● They feel obligated to sign up● Provide the option of additional information, if they

want it


Key points:1. Make your content scannable2. Reduce the number of selling points and CTA’s3. If you have several, break them up by priority4. Pick ONE selling point and make it the main focus


Rule #2: Keep the Company Ego in Check!


We get it, you’re awesome. But why should we do business with you?


Talking yourself up is great, but remember this one thing:


The people who visit your website do not care


Tell them you can solve their problem first


Then - and only then - will they care how long you have been in business


Look back at your website

Are you telling users that you can solve their problem?

Or just talking about yourself?


If it does not show a benefit for the user, it should not be on the front

page


Company info should generally stay on bio/about pages


The exception: testimonials!


Rule #3: Be Mobile Optimized!


I know you have heard it before.

That’s because it’s important.


If you are not mobile-optimized, you are losing out on traffic and sales.


People use Google to find businesses


Users don’t want to think about using your website

Make it easy for them


Google favors mobile-optimized sites


Rule #4: Draw Attention to the Right Places


Highlight the reasons your users should do business with you


CTA’s should be easy to spot


If your CTA’s are not clearly defined, they will not drive sales


Rule #5: Make it Simple to Convert


Internet users are lazy - don’t ask too much


Offer free stuff when appropriate

But offer something of real value


Long forms can make users uncomfortable


Keep it simple


How to Get Higher Quality Leads


Yes, I break the simplicity rule


Slightly more complex forms help filter out low-quality leads as well as

spam


Yes - you will lose leads

But only the bad ones!


How to immediately increase traffic


SEO is cost-effective, but takes time to develop


Here’s how to boost SEO while getting traffic to your site now


Step 1: Write great content


And great content is….?


Great content focuses on the consumer, not the publisher


Great content solves problems and educates readers in a meaningful way


Don’t be afraid to share your knowledge


That’s it. Done.


Step 2: Syndicate your content


Repost / share your content along with a credit line


Step 3: Share your content via official social networks at least 3 times


Step 4: Use Viral Content Buzz


Credits are purchased or earned, then ‘invested’ in promoting your content


Categorize your post accurately


Don’t target categories where your users would reside


Target categories that attract people with similar content - that way you

leverage their audience better


Step 5: Submit your content to targeted social groups and

communities


Share your content in carefully selected social groups


Carefully selected groups provide higher quality, more targeted traffic


Be careful not to spam, try to really add value


Engage with the community, don’t just promote your posts


That’s it!


Want my help?http://jfosterwebdesign.com/apply

Free website design and SEO analysis when you mention this session :D


http://jfosterwebdesign.com/apply

Questions?

Email me: [email protected]


secrets of building a company website that drives sales [webinar]

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