secrets to a successful webinar | hubspot and readytalk
TRANSCRIPT
Strategy?
Secrets to a
Co-Marketing Manager
Inbound Marketing Manager
Strategy?
Plan your webinar content, promotion, follow-up & reuse 6 to 8 weeks ahead of time. #webinarsecrets
#webinarsuccess
View full webinar here:
The average webinar requires 15 to 30 hours of work, minimum. #webinarsecrets
#webinarsuccess
Task Timing Develop project plan 6 to 8 weeks prior
Finalize topic, =tle, abstract and speakers 6 weeks prior
Setup registra=on page 4 to 6 weeks prior
Begin ongoing promo=on 4 to 6 weeks prior
Send email invites 15 days prior.
DraH slides 2 weeks prior
Full rehearsal and event dry-‐run 1 week prior
Final slides 2 to 3 days prior
Send reminders 2 days prior
Pre-‐conference with speakers 30 minutes prior
Edit recording Within 24 hours aHer
Send follow-‐up emails and begin sales outreach Within 24 hours aHer
Promote on-‐demand recording Ongoing
No Need to Copy This. This Webinar Project Plan will be sent to all attendees.
Example Webinar Project Plan
#webinarsuccess
A well targeted webinar audience is an engaged webinar audience. #webinarsecrets
#webinarsuccess
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#webinarsuccess
Create
#webinarsuccess
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Webinar
Video
eBook
#webinarsuccess
Online Video Youtube. Vimeo. Embeddable.
#webinarsuccess
Slideshare Pro Account Forms, Analytics & APIs. Embeddable.
#webinarsuccess
Strategy? Downloadable Ebooks & Guides. Transcripts (SEO). Whitepapers.
#webinarsuccess
Blog Content Webinar Blog series. Webinar Recording. Speaker(s) post.
#webinarsuccess
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How many movies has Nicolas Cage been in?
• 10. • 100. • Too many. • Not enough. • National Treasure deserved
an Oscar Nomination.
#webinarsuccess
Your audience, on average, is willing to give you an hour. Make it worth their time.
Keep it
#webinarsuccess
your
#webinarsuccess
Contacting webinar leads within 1 hour equates to 60x higher conversion rates. #webinarsuccess
#webinarsuccess
#webinarsuccess
Recording
Edit your recorded webinars. 60% of online video views click away in the first 120 seconds. #webinarsuccess
#webinarsuccess
#webinarsuccess
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#webinarsuccess
Strategy?
#webinarsuccess
Strategy?
#webinarsuccess