how to create a successful & low budget video marketing strategy! by big3 video agency

VIDEO MARKETINGON A BUDGET

3Tweet us your favourite YouTube videos @big3video

THERE IS A LOT OF NOISE OUT THERE, SO HOW CAN

YOU STAND OUT?

NOT EVERYONE HAS A HUGE MARKETING BUDGET

http://www.digibuzzme.com/red-bull-takes-viral-marketing-into-space/

WHAT DOES YOUR BRAND STAND FOR? !

WHAT MAKES YOU DIFFERENT?

WHAT IS YOUR GOAL?BRANDING

ENGAGEMENT CONVERSION

TAKE THE FIRST STEP: !

START SHOWING UP AT THE BAR

VIDEO SERIES IS A CHEAP WAY

TO GET OUT THERE

BECOME AN EXPERT

1. BECOME AN EXPERT

•Talk about industry problems & your unique solutions

• Interview other experts

•Show a look behind the scenes of your process or work

I LOVE ROUTINE!

2. SIMPLE STRUCTURE

• Hook viewers in the first 5-10 seconds

• Write a script

• Valuable content in the middle

• Keep it short, less than 3 mins

• End with a call-to-action

WHY DOES IT MATTER HOW YOUR VIDEOS LOOK?

5 COMMON MISTAKES & MISCONCEPTIONS

1. CAMERA IS TOO EXPENSIVE

• Today almost any camera shoots HD video.

Canon T3i (incl lens) $570SmartphoneWebcam

2. DISTRACTING ELEMENTS

• Look for a clean background • Get a tripod for stable shots

Cheap No-Name Tripod $25

3. FORGETTING ABOUT THE AUDIO

• The closer you are to the mic, the better the quality.

Audio Technica ATR 3350 $50 Rode SmartLav $65 Zoom H1 $100

4. VIDEO IS TOO DARK

• Move closer to the existing light or invest in a cheap LED light • Make sure that the main light is not behind you

Rotolight $150 LED GO 600 $600

5. VIDEO IS NOT EDITED

• Cut together your best takes

Apple iMovie $15 Windows Movie Maker free

• Creative Commons License ‣ http://www.vimeo.com/musicstore ‣ http://dict.ccmixter.org ‣ http://www.joshwoodward.com ‣ http://www.moby-gratis.com/film-music

• Royalty Free License ‣ http://www.premiumbeat.com ‣ http://www.smartsound.com ‣ http://www.allmusiclibrary.com ‣ http://www.audiojungle.net ‣ http://www.digitaljuice.com

• Don’t use copyrighted music in your videos and risk YouTube taking down your video

• Make your video interactive on YouTube with clickable links

‣ Step-by-step guide how to set up YouTube annotations: http://www.big3videoagency.com/how-to-increase-conversions-with-youtube-annotations/

NOW LET’S GET SOME VIEWS

CAMPAIGN SETUP 8 THINGS YOU NEED TO KNOW

SUCCESS!!

GOING VIRAL IS LIKE GETTING STRUCK BY LIGHTNING

KEY TAKE-AWAYS

1. Create an expert video series

2. Set up a space for your video recordings

3. Release a new video every month and run a marketing campaign around it

4. Learn from the results and optimize

REGISTER AT BIG3VIDEOAGENCY.COM/WORKSHOPS

EARLY BIRD UNTIL SUNDAY, NOV 8, 2013

BIG3 VIDEO AGENCYWWW.BIG3VIDEOAGENCY.COM

Tweet us your favourite YouTube videos @big3video

how to create a successful & low budget video marketing strategy! by big3 video agency

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