how to decide between outsourcing and internal, presented by adam brown

SOCIALMEDIA.ORG/SUMMITORLANDO

How to decide betweenoutsourcing and internal

ADAM BROWNSALESFORCE.COM

DECEMBER 9–11, 2013

How to Decide Between

Outsourcing & Internal

Adam Brown Executive Strategist

adam.brown@salesforce.com

@adamcb

in/adamcb

20 10

What’s your philosophy

on engagement? 1

Writing social media

content vs. publishing

content? Which does

your agency do?

2

Do your social media

management tools

allow agency/internal

collaboration and

content queuing?

3

Is your agency

authentic to your

brand?

4

Budget vs Headcount –

which do you have

more of?

5

How important is

measurement and ROI?

Do your agency folks

measure success in the

same way as you?

6

What does your

approval queue look

like for content? How

fast can you engage

within the constraints

of your process?

7

How involved is your

agency in other non-

social activities? Can

you leverage their

other work with other

teams?

8

Is yours a control-freak

brand?

9

If your agency went

away, would you be

totally screwed?

10

1. Engagement

2. Writing vs. Publishing

3. Publishing tools allow for

collaboration

4. Brand authenticity

5. Budget vs. Headcount

6. Measurement & ROI

7. Approval queues

8. Agency’s other responsibilities

9. Control freak brand

10. Contingency plans

Adam Brown

Executive Strategist

adam.brown@salesforce.com

@adamcb

in/adamcb

SOCIALMEDIA.ORG/SUMMITORLANDO

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DECEMBER 9–11, 2013

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