how to decide between outsourcing and internal, presented by adam brown
TRANSCRIPT
SOCIALMEDIA.ORG/SUMMITORLANDO
How to decide betweenoutsourcing and internal
ADAM BROWNSALESFORCE.COM
DECEMBER 9–11, 2013
How to Decide Between
Outsourcing & Internal
Adam Brown Executive Strategist
@adamcb
in/adamcb
20 10
What’s your philosophy
on engagement? 1
Writing social media
content vs. publishing
content? Which does
your agency do?
2
Do your social media
management tools
allow agency/internal
collaboration and
content queuing?
3
Is your agency
authentic to your
brand?
4
Budget vs Headcount –
which do you have
more of?
5
How important is
measurement and ROI?
Do your agency folks
measure success in the
same way as you?
6
What does your
approval queue look
like for content? How
fast can you engage
within the constraints
of your process?
7
How involved is your
agency in other non-
social activities? Can
you leverage their
other work with other
teams?
8
Is yours a control-freak
brand?
9
If your agency went
away, would you be
totally screwed?
10
1. Engagement
2. Writing vs. Publishing
3. Publishing tools allow for
collaboration
4. Brand authenticity
5. Budget vs. Headcount
6. Measurement & ROI
7. Approval queues
8. Agency’s other responsibilities
9. Control freak brand
10. Contingency plans
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