how to develop a successful consumer personalisation strategy | digital conference | 27 october 2016
Post on 06-Jan-2017
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PersonalisationVimal Patel - Founder Alex McGibbon - Strategy / UX Director
What is personalisation?
Types of website personalisation
Location based
Content tags
User generated views
Preference based
User type
Review of websites for personalisation
What can I do right now?
Where does personalisation start?
before they arrive!
Google Adwords
Facebook Audience Targeting
Twitter Targeted Ads
Where do they land?
Personalised Campaign Landing Pages
Be more personal
hello@wearefarm.com
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