how to develop partnerships that bring in business
Post on 05-Dec-2014
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how to
DEVELOPPARTNERSHIPS
that bring in BUSINESS
Solo PR SummitFebruary 20, 2014
“One woman’s
soufflé is another’s
SNICKERS bar.”Rose Fass
The Chocolate Conversation
Photo by starshaped (Flickr)
WHY Partner?
Your BEST PARTNER
LESSONS (Learned)
WHY Partner?
Growth
New Market
New Product
New Lineof Business
WHY Partner?
GROWTH
New Market
New Product
New Lineof Business
Photo by Magnate Lab (Flickr)
WHY Partner?
Growth
NEWMARKET
New Product
New Lineof Business
Photo by Arian Zwegers (Flickr)
WHY Partner?
Growth
New Market
NEWPRODUCT
New Lineof Business
Photo by Kevin Dooley (Flickr)
WHY Partner?Growth
New Market
New Product
NEW LINE OFBUSINESS
YOUR BEST
PARTNER
VisionLikeabilityWork Style
SkillsBrainpower
AccessNetwork SizeClient Mix
Money
Ethics
YOUR Best PartnerVISIONLIKEABILITYWORK STYLE
SkillsBrainpower
AccessNetwork SizeClient Mix
Money
Ethics
Photo by puuikibeach (Flickr)
YOUR Best PartnerVisionLikeabilityWork Style
SKILLSBRAINPOWER
AccessNetwork SizeClient Mix
Money
Ethics
Photo by Rubinstein (Flickr)
YOUR Best PartnerVisionLikeabilityWork Style
SkillsBrainpower
ACCESSNETWORKCLIENT MIX
Money
Ethics
Photo by wfyurasko (Flickr)
YOUR Best PartnerVisionLikeabilityWork Style
SkillsBrainpower
AccessNetwork SizeClient Mix
MONEY
Ethics
Photo by Ted Murphy (Flickr)
YOUR Best PartnerVisionLikeabilityWork Style
SkillsBrainpower
AccessNetwork SizeClient Mix
Money
ETHICS
Photo by Justin Baeder (Flickr)
LESSONS (LEARNED)
DUEDILIGENCE
FAIR isn’tEQUITABLE
It’s all about BUSINESS(lawyers and accountants too)
Photo by JD Hancock (Flickr)
QUESTIONS?
Daria SteigmanSteigman Communications, llc
www.steigmancommunications.com202.244.7651
daria@steigmancommunications.com@dariasteigman
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