how to do seo: 4 great learning resources for entrepreneurs and startups

HOW TO DO SEO 4 Great Learning Resources for Entrepreneurs and Startups

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  

Are you an entrepreneur or startup leader running lean

and needing to oversee/manage your SEO?

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  

But you don’t know anything about it other than

SEO=search engine optimization?

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  

It can be important for small business owners and leaders to

have a solid SEO foundation

with a sharp understanding of underlying rules and philosophies

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  

Consider putting your ‘geek hat’ on and walking in a

SEO-Master’s shoes for a baseline understanding...

It can mean smarter decisions and a better return on your web and

SEO investment

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  

Here are some great resources to help you with your SEO

education

Check  out  the  full  narra.ve  at  Lydia’s  Marke.ng  Blog  How  To  Do  SEO  -­‐  4  Great  Learning  Resources  for  Entrepreneurs  and  Startups  

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  

MOZ 1Fantastic blog and a

‘Whiteboard Friday’ series

+ Moz Academy, Mozinars (live

webinars), a Q&A Forum and a bunch of guides and other resources

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  

MARKET MOTIVE Online Courses and Certification

2

Self-paced online courses and more.

Super clear, ENGAGING instruction.

Co-founded by Avinash Kaushik, Google’s Digital Marketing Evangelist

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  

GOOGLE Duh!

3

Bookmark Matt Cutts’ blog.

If you’re too busy running your business to know, he’s the head of

Google’s webspam team.

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  

KISSmetrics 4

Great blog and Slideshare channel.

Plus Marketing Guides like

‘An Introduction to Search Marketing’.

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  

It’s hard to find the time

but it’s good to have (and keep) some knowledge of how and

why SEO works

particularly if it’s your primary lever to drive revenue

.

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  lydia@lydiamarke.ngconsul.ng.com  

Good luck out there. Hope this was helpful.

For  more  context  and  the  full  narra.ve  visit  the  complete  blog  post  at    Lydia’s  Marke.ng  Blog:    

How  To  Do  SEO  -­‐    4  Great  Learning  Resources  for  Entrepreneurs  and  Startups  

Image  credit:  SEOPlanter  via  photopin  cc  

Lydia’s  Marke.ng  &  Communica.on  Consul.ng    Visit    www.lydiamarke.ngconsul.ng.com      Contact  informa.on:    LYDIA  VOGTNER    lydia@lydiamarke.ngconsul.ng.com  415-­‐672-­‐1870