how to do seo: 4 great learning resources for entrepreneurs and startups
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This is for business owners and/or leaders running lean who need to drive and oversee decisions about SEO but don't really understand it. If you plan to invest heavily in SEO and don’t have budget for a dedicated leader to delegate your marketing decisions to, you might want to take some classes, read up and practice some exercises as if you were going to be managing SEO day-to-day. So that you can see how some of the basics work and why you may get different results based on choices you make. You’ll get a better return on your web and SEO investment if you have a good baseline knowledge. Image Credit: SEOPlanter via photopin cc About Lydia's Marketing & Communication Consulting Services: I help companies develop effective brand, marketing and content strategies. Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great ValueTRANSCRIPT
HOW TO DO SEO 4 Great Learning Resources for Entrepreneurs and Startups
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Are you an entrepreneur or startup leader running lean
and needing to oversee/manage your SEO?
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
But you don’t know anything about it other than
SEO=search engine optimization?
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
It can be important for small business owners and leaders to
have a solid SEO foundation
with a sharp understanding of underlying rules and philosophies
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Consider putting your ‘geek hat’ on and walking in a
SEO-Master’s shoes for a baseline understanding...
It can mean smarter decisions and a better return on your web and
SEO investment
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Here are some great resources to help you with your SEO
education
Check out the full narra.ve at Lydia’s Marke.ng Blog How To Do SEO -‐ 4 Great Learning Resources for Entrepreneurs and Startups
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
MOZ 1Fantastic blog and a
‘Whiteboard Friday’ series
+ Moz Academy, Mozinars (live
webinars), a Q&A Forum and a bunch of guides and other resources
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
MARKET MOTIVE Online Courses and Certification
2
Self-paced online courses and more.
Super clear, ENGAGING instruction.
Co-founded by Avinash Kaushik, Google’s Digital Marketing Evangelist
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
GOOGLE Duh!
3
Bookmark Matt Cutts’ blog.
If you’re too busy running your business to know, he’s the head of
Google’s webspam team.
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
KISSmetrics 4
Great blog and Slideshare channel.
Plus Marketing Guides like
‘An Introduction to Search Marketing’.
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
It’s hard to find the time
but it’s good to have (and keep) some knowledge of how and
why SEO works
particularly if it’s your primary lever to drive revenue
.
©Lydia’s Marke.ng Consul.ng | www.lydiamarke.ngconsul.ng.com | Contact: [email protected]
Good luck out there. Hope this was helpful.
For more context and the full narra.ve visit the complete blog post at Lydia’s Marke.ng Blog:
How To Do SEO -‐ 4 Great Learning Resources for Entrepreneurs and Startups
Image credit: SEOPlanter via photopin cc
Lydia’s Marke.ng & Communica.on Consul.ng Visit www.lydiamarke.ngconsul.ng.com Contact informa.on: LYDIA VOGTNER [email protected] 415-‐672-‐1870