What is Local SEO

Aug / 6 / 2012

Local Landscape

Chris Pruitt

Wednesday, August 7, 2013

Agenda 01 Introduction

02 Stake Your Claim

03 Reputation

04 Blogging for Local Awareness

05 Discussion

Wednesday, August 7, 2013

Agenda 01 Introduction

02 Stake Your Claim

03 Reputation

04 Blogging for Local Awareness

05 Discussion

Wednesday, August 7, 2013

What is Local SEO?• Geographically based search• Maps• Reviews• Social• Where are you?

Introduction

How to manage your listings?• Claim Your Listing• Correct any errors• Verify Listing• Respond to Reviews• Check your stats

Update Regularly • Micro-blogging with relevant content• Properly named photos • Engage with audience

Wednesday, August 7, 2013

Google is a waiter.• What’s on the menu?• It depends on what you order

Introduction

Wednesday, August 7, 2013

Agenda 01 Introduction

02 Stake Your Claim

03 Reputation

04 Blogging for Local Awareness

05 Discussion

Wednesday, August 7, 2013

Maps• Are you on the map? • More than once? • Is your information correct?• Let’s fix it!

Stake Your Claim

Wednesday, August 7, 2013

Stake Your Claim

Wednesday, August 7, 2013

Places, G+ Local, G+ plus Local... Confused yet?

• Brief History • Places and Maps• G+ • G+ with Local• Where do I start?

Stake Your Claim

Wednesday, August 7, 2013

How to edit my existing listing• more info• edit this listing

Steps to Success

Wednesday, August 7, 2013

Steps to Success

How to add my listing• more info• edit this listing• Places? START HERE ->• Maps? • Google +?

Wednesday, August 7, 2013

Keyword Targeting • Description including keywords your

clients use when they are looking for you.

• How do your clients find you online?• Do some quick research

How to optimize your listing

Wednesday, August 7, 2013

Local Organic Search | Google+ Local

• G+ Posts assists with Ranking Organically• Keyword targeted posts • Ability to tag posts with relevant content topics

Wednesday, August 7, 2013

Views and Actions• How does your business

interact with clients• Do they come to you? • Do you go to them?• How do they find you? • Why does this matter?

Analytic Findings

Insights on G+

Wednesday, August 7, 2013

Views and Actions• How does your business

interact with clients• Do they come to you? • Do you go to them?• How do they find you? • Why does this matter?

Analytic Findings

• Driving directions• Impressions• clicks for more info

• clicks to website• top searches

Insights on G+

Wednesday, August 7, 2013

Agenda 01 Introduction

02 Stake Your Claim

03 Reputation

04 Blogging for Local Awareness

05 Discussion

Wednesday, August 7, 2013

3 Important Actions• Local Social Media Engagement • G+ link to your website for

Google Analytics• Authorship Ranking links directly

to your Google Plus profile

Bad Reputation

Wednesday, August 7, 2013

Content Creation from Analytics Data• Driving Directions• Keywords Driving Traffic• Clicks to website• Keyword research is changing

Understanding your Customer

Ratings and Reviews• 5 Star Rating• Reviews

Wednesday, August 7, 2013

Understanding your Customer

Wednesday, August 7, 2013

Understanding your Customer

Social Media Engagement• Start with G+ listing, about pages, posts and

photos• Build your fan base• Utilize hashtags #Summer #FathersDay• Provide relevant timely information around

your industry• Comment on events that pertain to your

industry• Share photos• Don’t spam your audience with sales pitches

Wednesday, August 7, 2013

Check in often• Respond accordingly• Rules of etiquette • Mind your grammar

Reputation

Wednesday, August 7, 2013

Agenda 01 Introduction

02 Stake Your Claim

03 Reputation

04 Blogging for Local Awareness

05 Discussion

Wednesday, August 7, 2013

What is Authorship?• Matt Cutts explains that moving from the anonymous Web to a Web

with identity helps Google understand the authority and trust of the person writing that content. It can help identify a spammer from an author with a lot of authority and credibility.

Authorship

Wednesday, August 7, 2013

What is Authorship?• Matt Cutts explains that moving from the anonymous Web to a Web

with identity helps Google understand the authority and trust of the person writing that content. It can help identify a spammer from an author with a lot of authority and credibility.

Authorship

Structured Data• Helps Google understand your content• Use Webmaster Tools to see your

website the way Google does• Utilize this insight to create new

content• Repeat

Wednesday, August 7, 2013

Summary• Start with your gmail account• Claim your listing in Places• Create a G+ plus Local Page • Verify ownership via phone call or postcard PIN

and link your website to the G+ Local Page• Link your G+ profile to your business page and

website to build your reputation and gain ability to respond to reviews

• Evaluate insights and analytics to create valuable content

• Claim authorship for your content

Search Results

Wednesday, August 7, 2013

Discussion

Wednesday, August 7, 2013

Chris Pruitt

Email: chrisp@terralever.comFind this deck at: http://www.slideshare.net/terraleverMarketing for Terralever: marketing@terralever.com

Wednesday, August 7, 2013