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Page 1: How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

HOW TO DO SEO 4 Great Learning Resources for Entrepreneurs and Startups

Page 2: How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  [email protected]  

Are you an entrepreneur or startup leader running lean

and needing to oversee/manage your SEO?

Page 3: How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  [email protected]  

But you don’t know anything about it other than

SEO=search engine optimization?

Page 4: How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  [email protected]  

It can be important for small business owners and leaders to

have a solid SEO foundation

with a sharp understanding of underlying rules and philosophies

Page 5: How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  [email protected]  

Consider putting your ‘geek hat’ on and walking in a

SEO-Master’s shoes for a baseline understanding...

It can mean smarter decisions and a better return on your web and

SEO investment

Page 6: How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  [email protected]  

Here are some great resources to help you with your SEO

education

Check  out  the  full  narra.ve  at  Lydia’s  Marke.ng  Blog  How  To  Do  SEO  -­‐  4  Great  Learning  Resources  for  Entrepreneurs  and  Startups  

Page 7: How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  [email protected]  

MOZ 1Fantastic blog and a

‘Whiteboard Friday’ series

+ Moz Academy, Mozinars (live

webinars), a Q&A Forum and a bunch of guides and other resources

Page 8: How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  [email protected]  

MARKET MOTIVE Online Courses and Certification

2

Self-paced online courses and more.

Super clear, ENGAGING instruction.

Co-founded by Avinash Kaushik, Google’s Digital Marketing Evangelist

Page 9: How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  [email protected]  

GOOGLE Duh!

3

Bookmark Matt Cutts’ blog.

If you’re too busy running your business to know, he’s the head of

Google’s webspam team.

Page 10: How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  [email protected]  

KISSmetrics 4

Great blog and Slideshare channel.

Plus Marketing Guides like

‘An Introduction to Search Marketing’.

Page 11: How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  [email protected]  

It’s hard to find the time

but it’s good to have (and keep) some knowledge of how and

why SEO works

particularly if it’s your primary lever to drive revenue

.

Page 12: How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

©Lydia’s  Marke.ng  Consul.ng    |    www.lydiamarke.ngconsul.ng.com    |    Contact:  [email protected]  

Good luck out there. Hope this was helpful.

For  more  context  and  the  full  narra.ve  visit  the  complete  blog  post  at    Lydia’s  Marke.ng  Blog:    

How  To  Do  SEO  -­‐    4  Great  Learning  Resources  for  Entrepreneurs  and  Startups  

Image  credit:  SEOPlanter  via  photopin  cc  

Page 13: How To Do SEO: 4 Great Learning Resources for Entrepreneurs and Startups

Lydia’s  Marke.ng  &  Communica.on  Consul.ng    Visit    www.lydiamarke.ngconsul.ng.com      Contact  informa.on:    LYDIA  VOGTNER    [email protected]  415-­‐672-­‐1870        


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